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Had your fair share of vapid, mass-produced commercials? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we make commercials that start conversations. We don’t just make a video, we sell your product. We have creative and analytical marketing teams that will push the value of your business.
A fitting brand message that cuts through the clutter. We have connected audiences to big and small brands in Hayes End for almost ten years with excellent TVC ads. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
For your ads to break the mould, a highly-creative team of video experts is key. We do the whole shebang; script production, development, acting, graphics, editing and posting. Bothered about passing the government censorship test? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
TV advertising allows you to build a brand your customers can endear themselves to. The first step to selling is having a brand people will like or admire. Convincing potential customers to buy is easier when you have a friendly brand. We build likable brands at Hightower, by creating witty video ads. We have working relationships with writers, producers, professional actors and media buyers. We can manage your TV ad from conception to airdate. This is a brief synopsis of how we work:
If you’ve got a brief for a video- send us an email or call us directly Your video project will be given to a creative director to commence production The art director (AD) will formulate a creative concept from your video brief. The big idea will meet the goals of your business brief. The AD will assign a scriptwriter to create some video scripts for the project. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Sketching the work first simplifies the video production process. Next, the producer will proceed with scheduling and budget planning for the video production.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we guarantee that your video will always be ready on schedule.
After the shoot, the post-production unit handles the rushes for final editing. The editor will use the rush to determine a fitting narrative for the ad. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The graphics and animation team will give the video an extra touch of appeal. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. As for music, we have a rich repertoire of songs at Hightower. Our sound engineer will purchase legitimate music that suits your video. More so, we can compose an original song just for your video. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. If you need unrivalled high definition video ads, Hightower Hayes End will produce it in glorious technicolour. In addition, our videos make great investment returns! Looking to make a TV ad that will keep your lines busy? Shoot us an email today
Our clients often make enquiries about shooting TV video ads Below is a list of FAQs:
Television ads used to cost a pretty penny in the past, but times have changed. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Sure, you can. Hightower creatives work with clients to produce quality ads. But bringing an idea is only a fraction of the actual production. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
If you have a substantial budget, sure you can. However, it is important to choose a good brand fit when making a TV ad. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We use our own equipment to deliver top innovation and production services. All services are performed by us- not some third-party contractor. Because Hightower takes full control of the whole project, you are assured of maximising your budget. In Hayes End, we’ve built a reputation for producing world-class videos and TV adverts. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Go to our work page a see some of our award-winning television ads.