Give us a call on 020 7078 7270
Had enough of generic ads with no substance? A well-produced ad that communicates to your audience is what you need. At Hightower, our advertising videos set the pace. We don’t simply create videos, we also promote your business. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A unique story that breaks the mould. For almost a decade, we’ve helped small and established businesses in Hazelwood connect with their customers via quality video communications. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
For your ads to break the mould, a highly-creative team of video experts is key. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Does government ad censorship bother you? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
TV advertising allows you to build a brand your customers can endear themselves to. Having a likable brand is important if you want people to buy your product. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, our entertaining video ads will make your brand likable. We partner with notable creatives, ad planners, media buyers and expert producers. We can produce the entire television ad from ideation to airdate. This is a brief synopsis of how we work:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Our producer will assign a creative director to help with the creative development of your project. Next, the creative director (CD) will think of a big idea to fit your video brief. Every idea is designed to suit the needs of the brief. Together with a scriptwriter, the CD will produce some scripts for your TV video, At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Animating your project makes it easier to develop on video. Next, the producer will proceed with scheduling and budget planning for the video production.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Even so, our clients always get the finished work on time- no delays.
The post-production team will receive the raw-footage for final rendition. The editor will use the rush to determine a fitting narrative for the ad. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The graphics and animation unit will further add their magical touch to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. As for music, we have a rich repertoire of songs at Hightower. A sound specialist will buy legitimate song(s) to fit into your video More so, we can compose an original song just for your video. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Hazelwood. And if you want good return on investment, our videos push your sales forward. Need a television advert that will increase business inquiries? Shoot us an email today
Our clients often make enquiries about shooting TV video ads Here is a compilation of our most asked questions:
Yes, they used to be expensive, but not necessarily so today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Not necessarily. Hightower creatives work with clients to produce quality ads. But bringing an idea is only a fraction of the actual production. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
Yes, you can, provided you have a good budget. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. You can save money by using a non-celebrity actor and boost the video quality.
We offer a perfect combination of creativity and production, with in-house resources. Hence, we take responsibility, not delegating services to third-party workers. At Hightower, we take complete control of our projects, so you can maximise your budget. In Hazelwood, we’ve built a reputation for producing world-class videos and TV adverts. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. You can see some of our award-winning TVC ads on our work-page