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Had enough of generic ads with no substance? You deserve a great quality television ad that appeals to your audience. At Hightower, we make commercials that start conversations. We don’t just make a video, we sell your product. Our creative and critical-thinking team will push the standards of your business.
A touching message unlike any in your niche. For 10 years, we have produced high-definition videos for small and big companies in Highams Park looking to connect with their customers. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. We do the whole shebang; script production, development, acting, graphics, editing and posting. Worried your ad might not pass the government appraisal? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Before anything – even sales conversion – people must like your brand. When you create a likable brand personality, you’ll find it easier to sell. We build likable brands at Hightower, by creating witty video ads. Our network in the industry includes creatives, producers, media planners and buyers. We can manage your TV ad from conception to airdate. This is a brief synopsis of how we work:
If you’ve got a brief for a video- send us an email or call us directly Our producer will assign a creative director to help with the creative development of your project. The art director (AD) will develop a smart concept from your project brief. The concept will be made to fit the message of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. It is easier to produce a video ad when you illustrate it first. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. However, we guarantee that your video will always be ready on schedule.
After the shoot, the post-production unit handles the rushes for final editing. The raw footage will be used by an editor to build a suitable narrative. They are also responsible for editing the video to a HD, high-quality format. Then the graphics and animation team will add some finesse to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. There are many musical scores at our library to choose from. Our sound engineer will purchase legitimate music that suits your video. However, if you wish, we can compose a song specifically for your video ad. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. When it comes to quality video production, no one in Highams Park produces like Hightower. In addition, our videos make great investment returns! Need a television advert that will increase business inquiries? Don’t delay, send us an email now
Many clients usually ask questions about our video production process Here is a compilation of our most asked questions:
Yes, not too long ago, TV ads were costly, but things are different now. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
We welcome suggestions. Hightower works with clients to produce ads that they want; after all, it’s your video. But the idea is only a part of the video production process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
Yes, you can, provided you have a good budget. You should note however, that an unfit celebrity can affect the success of your video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. Hiring a less popular talent will cost less and may even do a better job for your video.
With our own resources, we produce creative and high-quality production services. All services are performed by us- not some third-party contractor. We help you to maximise your budget by taking full responsibility for every part of the project. Our reputation for excellent quality videos and television commercials in Highams Park precedes us in the industry. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work tab to see some prize-winning television adverts.