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Tired of cookie-cutter ads that miss the mark? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we make ads that break bounds. We don’t simply create videos, we also promote your business. Our creative and critical-thinking team will push the standards of your business.
A unique story that breaks the mould. For almost a decade, we’ve helped small and established businesses in Holloway connect with their customers via quality video communications. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Does government ad censorship bother you? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Being a likable brand is one of the first steps to sales conversion. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. We partner with notable creatives, ad planners, media buyers and expert producers. We specialise in producing video adverts from conception to air date. Here is short description of our production technique:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. A creative director will be assigned to work on the production of your video. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The creative concept aims to satisfy the requirements of your video. The AD will contact a scriptwriter to start with some scripts for the video project. The next step is a review where you will decide which script aligns best with your intended message. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. It is easier to produce a video ad when you illustrate it first. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we promise to keep your project on schedule no matter what.
At this stage, we give the rushes (raw footage) to the post-production department. The editor will use the rush to determine a fitting narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. The next stage “finessing” is then completed by the graphics and animation unit. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. We have a solid music library for your sound score. We’ll legitimately purchase the most suitable sound for your video. But if you want, we can make a song just for your video commercial. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. At Hightower, Holloway, we pride ourselves in the crisp, clean quality of our finished videos. In addition, our videos make great investment returns! Looking to produce a TV commercial that will blow up your phone? Don’t delay, send us an email now
We usually get enquiries from customers about our operations. We have some FAQs below:
Sure, people once broke bank to make TV ads- but the options are different today. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Sure, we accept original ideas. Hightower works with clients to produce ads that they want; after all, it’s your video. However, the idea is just one part of the creative process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
You can if you want, provided you can afford it. But choosing the right fit for your business/message is critical to the success of the video ad. While a celebrity may be popular, they might not have the right persona for your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We deliver well on innovation and production, as well as our using our own equipment. This means we don’t hire third-party contractors. By managing the video project from conception to finish, we make it more economical for you. Our reputation for excellent quality videos and television commercials in Holloway precedes us in the industry. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell See some of our award-winning TV commercials on our work page.