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Tired of cookie-cutter ads that miss the mark? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we make ads that break bounds. Besides just producing videos, we sell your brand. We have creative and analytical marketing teams that will push the value of your business.
A standout video the pales your competitors’ videos For almost 10 years, we have brought SMEs in Horns Green closer to clients through crisp clear video commercials. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
To make your television advertising stand out, you need a professional video company. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Bothered about passing the government censorship test? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Advertising your business on TV creates an opportunity for customers to love your brand. Having a likable brand is important if you want people to buy your product. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, our entertaining video ads will make your brand likable. We have working relationships with writers, producers, professional actors and media buyers. We specialise in producing video adverts from conception to air date. Our production process is straightforward:
We welcome briefs for video ads; simply send us your piece by email A creative director will be assigned to work on the production of your video. Next, the creative director (CD) will think of a big idea to fit your video brief. The concept will be made to fit the message of your video. The CD and a scriptwriter will work together to write some video scripts. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Drawing the concept first makes it easier to produce the video. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
We may decide to shoot in a studio, or a location or both, depending on project terms. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. However, we guarantee that your video will always be ready on schedule.
After the shoot, the post-production unit handles the rushes for final editing. The editor will use the rush to determine a fitting narrative for the ad. They are also responsible for editing the video to a HD, high-quality format. Then the graphics and animation team will add some finesse to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. For the music, Hightower has a rich music library to choose from. A sound specialist will buy legitimate song(s) to fit into your video But if you want, we can make a song just for your video commercial. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Horns Green. And if you want good return on investment, our videos push your sales forward. Want an email-prompting, phone-buzzing ad video? Shoot us an email today
Sure, people once broke bank to make TV ads- but the options are different today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
Not necessarily. Creatives at Hightower are always willing to brainstorm ideas with clients. However, idea concepting is just a segment of the whole process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
If you have a substantial budget, sure you can. However, it is important to choose a good brand fit when making a TV ad. A celebrity might be the star of the moment, but their personality may not be representative of your brand. You can save money by using a non-celebrity actor and boost the video quality.
We use our own equipment to deliver top innovation and production services. This means we don’t hire third-party contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. In Horns Green, we’ve built a reputation for producing world-class videos and TV adverts. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. You can see some of our award-winning TVC ads on our work-page