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Fed up with mass-produced ads that don’t communicate clearly? A well-produced ad that communicates to your audience is what you need. At Hightower, we make commercials that start conversations. Besides just producing videos, we sell your brand. We have creative and analytical marketing teams that will push the value of your business.
A distinctive message that stands out from the crowd. We have connected audiences to big and small brands in Hounslow West for almost ten years with excellent TVC ads. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Concerned about government ad censor reviews? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
TV advertising allows you to build a brand your customers can endear themselves to. To convert audiences into customers, likability is important for any brand. Convincing potential customers to buy is easier when you have a friendly brand. At Hightower, our clever and funny video ads make brands likable. We partner with notable creatives, ad planners, media buyers and expert producers. We can oversee complete video production from start to finish. Here is a summary of our production process:
You can email or contact us directly to share a brief for a video script you may have. We begin by giving an art director the reins of your project. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The concept will be made to fit the message of your video. The CD and a scriptwriter will work together to write some video scripts. The next step is a review where you will decide which script aligns best with your intended message. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the idea first makes video production easier. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The work of the editor is to develop a narrative from the rushes. They are also responsible for editing the video to a HD, high-quality format. Next, the graphics and animation team will work their magic and add quality to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. For the music, Hightower has a rich music library to choose from. We buy them legitimately for all our video projects including yours. But we can also create an original score, based on your choice. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. If you want high definition quality, we doubt you would find any in Hounslow West as crisp as Hightower videos. In addition, our videos make great investment returns! Want a TV advert that will keep your phone ringing all day? Don’t delay, send us an email now
Our clients often make enquiries about shooting TV video ads We have some FAQs below:
Television ads used to cost a pretty penny in the past, but times have changed. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Not necessarily. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, the idea is just one part of the creative process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
Yes, you can, provided you have a good budget. But when making a TV ad, choosing the right fit for your brand is important for the message. While a celebrity may be popular, they might not have the right persona for your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We offer a perfect combination of creativity and production, with in-house resources. This means we don’t hire third-party contractors. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in Hounslow West for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. See some of our award-winning TV commercials on our work page.