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Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, our advertising videos set the pace. We don’t simply create videos, we also promote your business. We have creative and analytical marketing teams that will push the value of your business.
A touching message unlike any in your niche. For almost 10 years, we have brought SMEs in Kensal Green closer to clients through crisp clear video commercials. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Concerned about government ad censor reviews? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
TV advertising allows you to build a brand your customers can endear themselves to. Before anything – even sales conversion – people must like your brand. It’s only when your brand is likeable that potential customers are amenable to purchase. Using engaging video advertising, Hightower helps businesses build likable brands. We have working relationships with writers, producers, professional actors and media buyers. We can produce the entire television ad from ideation to airdate. Here is a summary of our production process:
You can submit any briefs you may have for video ideas via email or contact us directly. Our producer will assign a creative director to help with the creative development of your project. The creative director (CD) will pick out the defining parts of your brief and develop a concept. The creative concept aims to satisfy the requirements of your video. Together with a scriptwriter, the CD will produce some scripts for your TV video, In the next step of pre-production, you will review the scripts to determine the best idea for your brand. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Animating your project makes it easier to develop on video. When the storyboard is ready, the producer will set up a work schedule and a project budget.
We may decide to shoot in a studio, or a location or both, depending on project terms. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. Even so, our clients always get the finished work on time- no delays.
At this stage, we give the rushes (raw footage) to the post-production department. From the raw footage, the editor will design a narrative for the ad. He or she is also going to edit the video to crystal clear quality. Then the graphics and animation team will add some finesse to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. For the music, Hightower has a rich music library to choose from. We buy them legitimately for all our video projects including yours. But we can also create an original score, based on your choice. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Kensal Green. Plus, our videos guarantee good return on investment, in sales. Want an email-prompting, phone-buzzing ad video? Send us a message today.
Many of our clients often ask questions about shooting a TV commercial for their business. Here is a compilation of our most asked questions:
Sure, people once broke bank to make TV ads- but the options are different today. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Not necessarily. Hightower works with clients to produce ads that they want; after all, it’s your video. However, idea concepting is just a segment of the whole process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Sure, as long as your budget is sufficient. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Even though celebrities are opinion leaders, some may be unfit to represent your business. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We use our own equipment to deliver top innovation and production services. Therefore, we don’t need to employ third-part contractors. We help you to maximise your budget by taking full responsibility for every part of the project. People in Kensal Green regard us as one of the best services for first-rate videos and television ads. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk Visit our work page to see some of our award-winning TVC ads.