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Fed up with mass-produced ads that don’t communicate clearly? You deserve a great quality television ad that appeals to your audience. At Hightower, we make commercials that start conversations. We do more than make videos; we sell you. We have creative and analytical marketing teams that will push the value of your business.
A distinctive message that stands out from the crowd. For almost 10 years, we have brought SMEs in Kingston Hill closer to clients through crisp clear video commercials. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
For your ads to break the mould, a highly-creative team of video experts is key. We do the whole shebang; script production, development, acting, graphics, editing and posting. Does government ad censorship bother you? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Having a likable brand is important if you want people to buy your product. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. We have access to creatives, media buyers, planners and professional production teams. We specialise in producing video adverts from conception to air date. Here is a summary of our production process:
You can submit any briefs you may have for video ideas via email or contact us directly. We begin by giving an art director the reins of your project. The art director (AD) will develop a smart concept from your project brief. Every concept is created to feed into the main objectives of the ad. The AD will contact a scriptwriter to start with some scripts for the video project. After scripting, you will be asked to select the script with the most corresponding message for your business. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Animating your project makes it easier to develop on video. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. Even so, our clients always get the finished work on time- no delays.
The post-production team will receive the raw-footage for final rendition. The work of the editor is to develop a narrative from the rushes. They are also responsible for editing the video to a HD, high-quality format. Then the graphics and animation team will add some finesse to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. There are many musical scores at our library to choose from. Our sound engineer will purchase legitimate music that suits your video. More so, we can compose an original song just for your video. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Kingston Hill. Plus, our videos guarantee good return on investment, in sales. Want an email-prompting, phone-buzzing ad video? Shoot us an email today
We usually get enquiries from customers about our operations. We have listed some frequently asked questions below:
Sure, people once broke bank to make TV ads- but the options are different today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Sure, you can. Hightower works with clients to produce ads that they want; after all, it’s your video. However, the idea is just one part of the creative process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Yes, we can, given you have the funds for it. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. While a celebrity may be popular, they might not have the right persona for your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We deliver well on innovation and production, as well as our using our own equipment. Hence, we take responsibility, not delegating services to third-party workers. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in Kingston Hill for producing high-quality videos and TV ads. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell You can see some of our award-winning TVC ads on our work-page