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Had your fair share of vapid, mass-produced commercials? A well-produced ad that communicates to your audience is what you need. At Hightower, our advertising videos set the pace. Our videos are not just videos, but compelling sales messages. Our creative and critical-thinking team will push the standards of your business.
A distinctive message that stands out from the crowd. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Kingston upon Thames. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. We do the whole shebang; script production, development, acting, graphics, editing and posting. Worried your ad might not pass the government appraisal? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Being a likable brand is one of the first steps to sales conversion. When you create a likable brand personality, you’ll find it easier to sell. We build likable brands at Hightower, by creating witty video ads. Our network in the industry includes creatives, producers, media planners and buyers. From start to air date, we can produce your whole television commercial. Here is short description of our production technique:
You can submit any briefs you may have for video ideas via email or contact us directly. Our producer usually starts by assigning the project to an art director. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The concept will be made to fit the message of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. You will be asked to choose from the scripts, the most fitting message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the concept first makes it easier to produce the video. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we promise to keep your project on schedule no matter what.
After the shoot, the post-production unit handles the rushes for final editing. From the raw footage, the editor will design a narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation team will give the video an extra touch of appeal. The graphics component of the video will be determined by the budget, product, brand and your preferences. For sound score, our music library has several options to choose from. A sound specialist will buy legitimate song(s) to fit into your video However, if you wish, we can compose a song specifically for your video ad. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you want high definition quality, we doubt you would find any in Kingston upon Thames as crisp as Hightower videos. In addition, our videos make great investment returns! Want a TV advert that will keep your phone ringing all day? Don’t delay, send us an email now
Yes, they used to be expensive, but not necessarily so today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Not necessarily. Hightower professionals are happy to collaborate with clients on ideas. However, idea concepting is just a segment of the whole process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
Yes, we can, given you have the funds for it. However, it is important to choose a good brand fit when making a TV ad. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
With our own resources, we produce creative and high-quality production services. This means we don’t hire third-party contractors. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We pride ourselves in producing probably the best quality videos and TV adverts in Kingston upon Thames. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk Visit our work page to see some of our award-winning TVC ads.