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Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we make commercials that start conversations. We don’t just make a video, we sell your product. Our team of creatives and strategic minds will bring out the core of your business.
A unique story that breaks the mould. For almost a decade, we’ve helped small and established businesses in Knightsbridge connect with their customers via quality video communications. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Having a likable brand is important if you want people to buy your product. Convincing potential customers to buy is easier when you have a friendly brand. At Hightower, our entertaining video ads will make your brand likable. Our industry connections include writers, media buyers, planners and expert producers. We can oversee complete video production from start to finish. This is a brief synopsis of how we work:
You can submit any briefs you may have for video ideas via email or contact us directly. Our producer will assign a creative director to help with the creative development of your project. The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every concept is created to feed into the main objectives of the ad. Together with a scriptwriter, the CD will produce some scripts for your TV video, You will be asked to choose from the scripts, the most fitting message for your business. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Animating your project makes it easier to develop on video. Next, the producer will proceed with scheduling and budget planning for the video production.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. Rest assured, we will not delay your project or spend more time than is necessary.
After completion, the rushes will be issued to the post-production unit. The editor will use the rush to determine a fitting narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. Next, the graphics and animation team will work their magic and add quality to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. We have a solid music library for your sound score. A sound specialist will buy legitimate song(s) to fit into your video But if you want, we can make a song just for your video commercial. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you need unrivalled high definition video ads, Hightower Knightsbridge will produce it in glorious technicolour. Plus, our videos guarantee good return on investment, in sales. Looking to produce a TV commercial that will blow up your phone? Contact us today
Most people like to know more about our video production technique. Here is a compilation of our most asked questions:
Television ads used to cost a pretty penny in the past, but times have changed. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
We welcome suggestions. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, idea concepting is just a segment of the whole process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
Yes, we can, given you have the funds for it. But when making a TV ad, choosing the right fit for your brand is important for the message. While a celebrity may be popular, they might not have the right persona for your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
Our services provide a great mix of creativity and production using our very own resources. This means we don’t hire third-party contractors. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in Knightsbridge for producing high-quality videos and TV ads. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell Visit our work page to see some of our award-winning TVC ads.