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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, our style is revolutionary. Besides just producing videos, we sell your brand. Working with creatives and analytic experts, we will promote your business’ values.
A unique story that breaks the mould. For almost a decade, we’ve helped small and established businesses in Lamorbey connect with their customers via quality video communications. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Does government ad censorship bother you? Don’t be, we have a history of producing Clear cast-compliant video ads that communicate the message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Advertising your business on TV creates an opportunity for customers to love your brand. Being a likable brand is one of the first steps to sales conversion. It is easier to convince people about your product when your brand is appealing. Using engaging video advertising, Hightower helps businesses build likable brands. Our network in the industry includes creatives, producers, media planners and buyers. We can produce the entire television ad from ideation to airdate. This is a brief synopsis of how we work:
We welcome briefs for video ads; simply send us your piece by email Our producer usually starts by assigning the project to an art director. The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every idea is designed to suit the needs of the brief. The AD will assign a scriptwriter to create some video scripts for the project. After scripting, you will be asked to select the script with the most corresponding message for your business. Having selected a script, a storyboard artist will draw the plot on a visual board. Drawing the concept first makes it easier to produce the video. When the storyboard is ready, the producer will set up a work schedule and a project budget.
We may decide to shoot in a studio, or a location or both, depending on project terms. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we promise to keep your project on schedule no matter what.
After the shoot, the post-production unit handles the rushes for final editing. The raw footage will be used by an editor to build a suitable narrative. It is also their job to make sure the video comes out high-quality and clearly rendered. Next, the graphics and animation team will work their magic and add quality to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. For sound score, our music library has several options to choose from. Our sound engineer will purchase legitimate music that suits your video. But if you want, we can make a song just for your video commercial. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. When it comes to quality video production, no one in Lamorbey produces like Hightower. And if you want good return on investment, our videos push your sales forward. Want a TV advert that will keep your phone ringing all day? Use our online form; send us a message today
We usually get enquiries from customers about our operations. Below is a list of FAQs:
Sure, people once broke bank to make TV ads- but the options are different today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
This is relative, but on a case by case basis. Creatives at Hightower are always willing to brainstorm ideas with clients. However, idea concepting is just a segment of the whole process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
If you have a substantial budget, sure you can. You should note however, that an unfit celebrity can affect the success of your video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
We deliver well on innovation and production, as well as our using our own equipment. This means we don’t hire third-party contractors. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We have earned a reputation in Lamorbey for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Go to our work page a see some of our award-winning television ads.