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Tired of cookie-cutter ads that miss the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, our style is revolutionary. We don’t just make a video, we sell your product. Our team of creatives and strategic minds will bring out the core of your business.
A unique story that breaks the mould. For almost a decade, we’ve helped small and established businesses in Lee connect with their customers via quality video communications. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Worried your ad might not pass the government appraisal? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Having a likable brand is important if you want people to buy your product. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. We partner with notable creatives, ad planners, media buyers and expert producers. From start to air date, we can produce your whole television commercial. Our production process is straightforward:
If you’ve got a brief for a video- send us an email or call us directly A creative director will be assigned to work on the production of your video. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every concept is created to feed into the main objectives of the ad. The AD will assign a scriptwriter to create some video scripts for the project. You will be asked to choose from the scripts, the most fitting message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the concept first makes it easier to produce the video. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we guarantee that your video will always be ready on schedule.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor will use the rush to determine a fitting narrative for the ad. They are also responsible for editing the video to a HD, high-quality format. Next, the graphics and animation team will work their magic and add quality to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. There are many musical scores at our library to choose from. We’ll legitimately purchase the most suitable sound for your video. However, we can also compose an original score, depending on your preference. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. If you need unrivalled high definition video ads, Hightower Lee will produce it in glorious technicolour. And if you want good return on investment, our videos push your sales forward. Want a TV advert that will keep your phone ringing all day? Use our online form; send us a message today
Many of our clients often ask questions about shooting a TV commercial for their business. We have some FAQs below:
Yes, not too long ago, TV ads were costly, but things are different now. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Sure, we accept original ideas. Hightower professionals are happy to collaborate with clients on ideas. However, idea concepting is just a segment of the whole process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
Sure, as long as your budget is sufficient. But when making a TV ad, choosing the right fit for your brand is important for the message. A celebrity might be the star of the moment, but their personality may not be representative of your brand. Hiring a less popular talent will cost less and may even do a better job for your video.
We offer a perfect combination of creativity and production, with in-house resources. This means we don’t hire third-party contractors. We help you to maximise your budget by taking full responsibility for every part of the project. We pride ourselves in producing probably the best quality videos and TV adverts in Lee. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page