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Had your fair share of vapid, mass-produced commercials? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we make ads that break bounds. We do more than make videos; we sell you. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A touching message unlike any in your niche. For 10 years, we have produced high-definition videos for small and big companies in Little Ilford looking to connect with their customers. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
For your ads to break the mould, a highly-creative team of video experts is key. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Are you concerned about getting your ad through government scrutiny? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
TV advertising allows you to build a brand your customers can endear themselves to. The first step to selling is having a brand people will like or admire. When you create a likable brand personality, you’ll find it easier to sell. We build likable brands at Hightower, by creating witty video ads. We partner with notable creatives, ad planners, media buyers and expert producers. We can manage your TV ad from conception to airdate. This is an abstract of our operations:
You can email or contact us directly to share a brief for a video script you may have. A creative director will be assigned to work on the production of your video. The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every idea is designed to suit the needs of the brief. The CD will first work with the scriptwriter to produce a series of scripts for your video. You will be asked to choose from the scripts, the most fitting message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the idea first makes video production easier. Next, the producer will proceed with scheduling and budget planning for the video production.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Rest assured, we will not delay your project or spend more time than is necessary.
After the shoot, the post-production unit handles the rushes for final editing. The editor will use the rush to determine a fitting narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation team will give the video an extra touch of appeal. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. We have a solid music library for your sound score. We buy them legitimately for all our video projects including yours. However, we can also compose an original score, depending on your preference. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. If you need unrivalled high definition video ads, Hightower Little Ilford will produce it in glorious technicolour. Plus, our videos guarantee good return on investment, in sales. Looking to make a TV ad that will keep your lines busy? Use our online form; send us a message today
Most people like to know more about our video production technique. We have compiled some of the most common ones below:
Television adverts used to be expensive, but costs vary today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
We welcome suggestions. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, the idea is just one part of the creative process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
You can if you want, provided you can afford it. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. Hiring a less popular talent will cost less and may even do a better job for your video.
We offer a perfect combination of creativity and production, with in-house resources. Rest assured, we don’t hire third-party workers. At Hightower, we take complete control of our projects, so you can maximise your budget. In Little Ilford, we’ve built a reputation for producing world-class videos and TV adverts. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. Visit our work page to see some of our award-winning TVC ads.