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Had enough of generic ads with no substance? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we produce ground-breaking ads. Our videos are not just videos, but compelling sales messages. We have creative and analytical marketing teams that will push the value of your business.
A touching message unlike any in your niche. For almost 10 years, we have brought SMEs in Little Woodcote closer to clients through crisp clear video commercials. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
To make your television advertising stand out, you need a professional video company. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Worried your ad might not pass the government appraisal? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Advertising your business on TV creates an opportunity for customers to love your brand. Being a likable brand is one of the first steps to sales conversion. It’s only when your brand is likeable that potential customers are amenable to purchase. We build likable brands at Hightower, by creating witty video ads. Our industry connections include writers, media buyers, planners and expert producers. We can oversee complete video production from start to finish. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email We begin by giving an art director the reins of your project. Next, the creative director (CD) will think of a big idea to fit your video brief. The big idea will meet the goals of your business brief. Together with a scriptwriter, the CD will produce some scripts for your TV video, In the next step of pre-production, you will review the scripts to determine the best idea for your brand. When you choose a script, a storyboard artist will draw the concept on a visual board. Animating your project makes it easier to develop on video. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
We may decide to shoot in a studio, or a location or both, depending on project terms. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
Upon completion, the raw footage (rushes) will be taken to the post-production team. From the raw footage, the editor will design a narrative for the ad. They are also responsible for editing the video to a HD, high-quality format. The graphics and animation team will give the video an extra touch of appeal. The graphics component of the video will be determined by the budget, product, brand and your preferences. There are many musical scores at our library to choose from. A sound specialist will buy legitimate song(s) to fit into your video But if you want, we can make a song just for your video commercial. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you need unrivalled high definition video ads, Hightower Little Woodcote will produce it in glorious technicolour. And if you want good return on investment, our videos push your sales forward. Looking to make a TV ad that will keep your lines busy? Shoot us an email today
Our clients often make enquiries about shooting TV video ads We have some FAQs below:
Yes, not too long ago, TV ads were costly, but things are different now. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
We welcome suggestions. Hightower works with clients to produce ads that they want; after all, it’s your video. However, the idea is just one part of the creative process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
If you have a substantial budget, sure you can. However, it is important to choose a good brand fit when making a TV ad. Even though celebrities are opinion leaders, some may be unfit to represent your business. You can save money by using a non-celebrity actor and boost the video quality.
With our own resources, we produce creative and high-quality production services. Hence, we take responsibility, not delegating services to third-party workers. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. Our reputation for excellent quality videos and television commercials in Little Woodcote precedes us in the industry. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. You can see some of our award-winning TVC ads on our work-page