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Are you dissatisfied with cookie-cutter ads that fall short of the mark? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we make ads that break bounds. We do more than make videos; we sell you. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A standout video the pales your competitors’ videos We have connected audiences to big and small brands in Maitland Park for almost ten years with excellent TVC ads. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
With television advertising, you need a professional team to help you stand out. We do the whole shebang; script production, development, acting, graphics, editing and posting. Worried your ad might not pass the government appraisal? Don’t be, we have a history of producing Clear cast-compliant video ads that communicate the message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
It is easy to build a brand people can love and trust through great television advertising. Before anything – even sales conversion – people must like your brand. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our entertaining video ads will make your brand likable. Our industry connections include writers, media buyers, planners and expert producers. From start to air date, we can produce your whole television commercial. Our production process is straightforward:
We welcome briefs for video ads; simply send us your piece by email Our producer usually starts by assigning the project to an art director. Next, the creative director (CD) will think of a big idea to fit your video brief. The concept will be made to fit the message of your video. The AD will assign a scriptwriter to create some video scripts for the project. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. When you choose a script, a storyboard artist will draw the concept on a visual board. It is easier to produce a video ad when you illustrate it first. After storyboarding, the producer sets up a budget and draws a schedule for project.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The editor will use the rush to determine a fitting narrative for the ad. He or she is also going to edit the video to crystal clear quality. The next stage “finessing” is then completed by the graphics and animation unit. The graphics component of the video will be determined by the budget, product, brand and your preferences. For the music, Hightower has a rich music library to choose from. Our sound engineer will purchase legitimate music that suits your video. However, we can also compose an original score, depending on your preference. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you want high definition quality, we doubt you would find any in Maitland Park as crisp as Hightower videos. Plus, our videos guarantee good return on investment, in sales. Need a television advert that will increase business inquiries? Don’t delay, send us an email now
We usually get enquiries from customers about our operations. Here is a compilation of our most asked questions:
Television ads used to cost a pretty penny in the past, but times have changed. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Not necessarily. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, the idea is just one part of the creative process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
If you have a substantial budget, sure you can. But when making a TV ad, choosing the right fit for your brand is important for the message. Even though celebrities are opinion leaders, some may be unfit to represent your business. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We use our own equipment to deliver top innovation and production services. This means we don’t hire third-party contractors. By managing the video project from conception to finish, we make it more economical for you. In Maitland Park, we’ve built a reputation for producing world-class videos and TV adverts. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page