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Tired of cookie-cutter ads that miss the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, we make ads that break bounds. We don’t simply create videos, we also promote your business. Working with creatives and analytic experts, we will promote your business’ values.
A unique story that breaks the mould. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Marks Gate. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Does government ad censorship bother you? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
TV advertising allows you to build a brand your customers can endear themselves to. Having a likable brand is important if you want people to buy your product. Convincing potential customers to buy is easier when you have a friendly brand. At Hightower, our entertaining video ads will make your brand likable. Our network in the industry includes creatives, producers, media planners and buyers. We can produce the entire television ad from ideation to airdate. Our production process is straightforward:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Our producer will assign a creative director to help with the creative development of your project. The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every idea is designed to suit the needs of the brief. The AD will contact a scriptwriter to start with some scripts for the video project. You will be asked to choose from the scripts, the most fitting message for your business. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. It is easier to produce a video ad when you illustrate it first. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. Even so, our clients always get the finished work on time- no delays.
After the shoot, the post-production unit handles the rushes for final editing. The editor’s role is to build a narrative from the available rushes. They are also responsible for editing the video to a HD, high-quality format. The graphics and animation team will give the video an extra touch of appeal. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. As for music, we have a rich repertoire of songs at Hightower. We’ll legitimately purchase the most suitable sound for your video. However, we can also compose an original score, depending on your preference. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Marks Gate. Plus, our videos guarantee good return on investment, in sales. Need a television advert that will increase business inquiries? Send us a message today.
Television adverts used to be expensive, but costs vary today. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
We welcome suggestions. Hightower works with clients to produce ads that they want; after all, it’s your video. Nevertheless, suggesting ideas is just an arm of creativity. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
If you have a substantial budget, sure you can. However, it is important to choose a good brand fit when making a TV ad. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. You can save money by using a non-celebrity actor and boost the video quality.
We deliver well on innovation and production, as well as our using our own equipment. All services are performed by us- not some third-party contractor. By managing the video project from conception to finish, we make it more economical for you. We pride ourselves in producing probably the best quality videos and TV adverts in Marks Gate. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk Visit our work tab to see some prize-winning television adverts.