TV Advert Production Merton Park

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Hightower Video for TV Advert production Merton Park

Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, our style is revolutionary. Our videos are not just videos, but compelling sales messages. Working with creatives and analytic experts, we will promote your business’ values.

The effect?

A unique story that breaks the mould. For 10 years, we have produced high-definition videos for small and big companies in Merton Park looking to connect with their customers. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.

Hightower, Merton Park: where creativity meets strategy

For your ads to break the mould, a highly-creative team of video experts is key. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Bothered about passing the government censorship test? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.

The Hightower TV advert production process

Getting your TV ad on air allows you to build a brand your customers can trust and love. To convert audiences into customers, likability is important for any brand. Convincing potential customers to buy is easier when you have a friendly brand. Using engaging video advertising, Hightower helps businesses build likable brands. Our industry connections include writers, media buyers, planners and expert producers. We can produce the entire television ad from ideation to airdate. Here is a summary of our production process:

Pre-production phase

You can email or contact us directly to share a brief for a video script you may have. We begin by giving an art director the reins of your project. Next, the creative director (CD) will think of a big idea to fit your video brief. The creative concept aims to satisfy the requirements of your video. The AD will contact a scriptwriter to start with some scripts for the video project. You will be asked to choose from the scripts, the most fitting message for your business. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. It is easier to produce a video ad when you illustrate it first. Next, the producer will proceed with scheduling and budget planning for the video production.

Video production

Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. However, we guarantee that your video will always be ready on schedule.

Post-production

At this stage, we give the rushes (raw footage) to the post-production department. The raw footage will be used by an editor to build a suitable narrative. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The next stage “finessing” is then completed by the graphics and animation unit. The graphics component of the video will be determined by the budget, product, brand and your preferences. As for music, we have a rich repertoire of songs at Hightower. We will buy valid songs that best suit your video. But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. At Hightower, Merton Park, we pride ourselves in the crisp, clean quality of our finished videos. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Looking to make a TV ad that will keep your lines busy? Send us a message today.

Frequently asked questions

Most people like to know more about our video production technique. Below is a list of FAQs:

Are television ads not too expensive?

Sure, people once broke bank to make TV ads- but the options are different today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.

Do I get a lower rate for submitting creative ideas?

Not necessarily. Hightower creatives work with clients to produce quality ads. However, the idea is just one part of the creative process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.

Can I choose any celebrity for my brand?

Yes, you can, provided you have a good budget. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.

Why Hightower?

With our own resources, we produce creative and high-quality production services. This means we don’t hire third-party contractors. By managing the video project from conception to finish, we make it more economical for you. People in Merton Park regard us as one of the best services for first-rate videos and television ads. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. See some of our award-winning TV commercials on our work page.

Get in touch for a quote

Let us make videos that talk to your customers, Rings us on 020 7078 7270 today.