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Tired of cookie-cutter ads that miss the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, our advertising videos set the pace. Our videos are not just videos, but compelling sales messages. Our team of creatives and strategic minds will bring out the core of your business.
A fitting brand message that cuts through the clutter. For almost 10 years, we have brought SMEs in Muswell Hill closer to clients through crisp clear video commercials. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
To make your television advertising stand out, you need a professional video company. We do the whole shebang; script production, development, acting, graphics, editing and posting. Worried your ad might not pass the government appraisal? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Advertising your business on TV creates an opportunity for customers to love your brand. The first step to selling is having a brand people will like or admire. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, our clever and funny video ads make brands likable. We partner with notable creatives, ad planners, media buyers and expert producers. From start to air date, we can produce your whole television commercial. This is an abstract of our operations:
We welcome briefs for video ads; simply send us your piece by email A creative director will be assigned to work on the production of your video. The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every idea is designed to suit the needs of the brief. The AD will assign a scriptwriter to create some video scripts for the project. You will be asked to choose from the scripts, the most fitting message for your business. Having selected a script, a storyboard artist will draw the plot on a visual board. It is easier to produce a video ad when you illustrate it first. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. Even so, our clients always get the finished work on time- no delays.
The post-production team will receive the raw-footage for final rendition. The editor’s role is to build a narrative from the available rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The next stage “finessing” is then completed by the graphics and animation unit. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. There are many musical scores at our library to choose from. We will buy valid songs that best suit your video. But we can also create an original score, based on your choice. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. If you need unrivalled high definition video ads, Hightower Muswell Hill will produce it in glorious technicolour. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Looking to make a TV ad that will keep your lines busy? Send us a message today.
Many of our clients often ask questions about shooting a TV commercial for their business. We have compiled some of the most common ones below:
Yes, not too long ago, TV ads were costly, but things are different now. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
This is relative, but on a case by case basis. Hightower works with clients to produce ads that they want; after all, it’s your video. However, the idea is just one part of the creative process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
If you have a substantial budget, sure you can. But choosing the right fit for your business/message is critical to the success of the video ad. Even though celebrities are opinion leaders, some may be unfit to represent your business. Hiring a less popular talent will cost less and may even do a better job for your video.
We offer a perfect combination of creativity and production, with in-house resources. Therefore, we don’t need to employ third-part contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. In Muswell Hill, we’ve built a reputation for producing world-class videos and TV adverts. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk Visit our work page to see some of our award-winning TVC ads.