TV Advert Production New Addington

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Hightower Video for TV Advert production New Addington

Had your fair share of vapid, mass-produced commercials? You deserve a great quality television ad that appeals to your audience. At Hightower, we produce ground-breaking ads. Besides just producing videos, we sell your brand. Our team of creatives and strategic minds will bring out the core of your business.

The effect?

A distinctive message that stands out from the crowd. For almost a decade, we’ve helped small and established businesses in New Addington connect with their customers via quality video communications. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.

Hightower, New Addington- For strategy and creativity

With television advertising, you need a professional team to help you stand out. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Does government ad censorship bother you? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.

Hightower’s TV commercial production process

It is easy to build a brand people can love and trust through great television advertising. Before anything – even sales conversion – people must like your brand. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. Our network in the industry includes creatives, producers, media planners and buyers. We can manage your TV ad from conception to airdate. This is a brief synopsis of how we work:

Pre-production step

You can submit any briefs you may have for video ideas via email or contact us directly. Your video project will be given to a creative director to commence production The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every concept is created to feed into the main objectives of the ad. The AD will assign a scriptwriter to create some video scripts for the project. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. Having selected a script, a storyboard artist will draw the plot on a visual board. Animating your project makes it easier to develop on video. From storyboarding, the producer starts on the timetable of events and draws up a budget.

Video creation

Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Even so, our clients always get the finished work on time- no delays.

Post-production

After the shoot, the post-production unit handles the rushes for final editing. The editor’s role is to build a narrative from the available rushes. It is also their job to make sure the video comes out high-quality and clearly rendered. Next, the graphics and animation team will work their magic and add quality to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. For the music, Hightower has a rich music library to choose from. A sound specialist will buy legitimate song(s) to fit into your video However, if you wish, we can compose a song specifically for your video ad. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. If you need unrivalled high definition video ads, Hightower New Addington will produce it in glorious technicolour. Plus, our videos guarantee good return on investment, in sales. Want a TV advert that will keep your phone ringing all day? Shoot us an email today

Frequently asked questions

Many clients usually ask questions about our video production process Here is a compilation of our most asked questions:

Don’t TV advertisements break bank?

Television adverts used to be expensive, but costs vary today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.

Do you give discounted rates if I bring an original idea?

Sure, we accept original ideas. Hightower creatives work with clients to produce quality ads. But the idea is only a part of the video production process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.

Suppose I want my voice-over artiste to be a celebrity?

Yes, we can, given you have the funds for it. But choosing the right fit for your business/message is critical to the success of the video ad. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. You can save money by using a non-celebrity actor and boost the video quality.

Why Hightower?

Our services provide a great mix of creativity and production using our very own resources. This means we don’t hire third-party contractors. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. People in New Addington regard us as one of the best services for first-rate videos and television ads. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell Visit our work tab to see some prize-winning television adverts.

Get in touch for a quote

Let us create personalised videos that appeal to your audiences, Call 020 7078 7270 today.