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Tired of cookie-cutter ads that miss the mark? A well-produced ad that communicates to your audience is what you need. At Hightower, we make ads that break bounds. We don’t just make a video, we sell your product. Our creative and critical-thinking team will push the standards of your business.
A fitting brand message that cuts through the clutter. We have connected audiences to big and small brands in New Malden for almost ten years with excellent TVC ads. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Does government ad censorship bother you? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Advertising your business on TV creates an opportunity for customers to love your brand. The first step to selling is having a brand people will like or admire. It is easier to convince people about your product when your brand is appealing. At Hightower, we make brands likeable using smart and witty video advertising. We have access to creatives, media buyers, planners and professional production teams. We can oversee complete video production from start to finish. This is a brief synopsis of how we work:
You can submit any briefs you may have for video ideas via email or contact us directly. Your video project will be given to a creative director to commence production The art director (AD) will formulate a creative concept from your video brief. Every idea is designed to suit the needs of the brief. The CD will first work with the scriptwriter to produce a series of scripts for your video. After scripting, you will be asked to select the script with the most corresponding message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Animating your project makes it easier to develop on video. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. However, we promise to keep your project on schedule no matter what.
At this stage, we give the rushes (raw footage) to the post-production department. The work of the editor is to develop a narrative from the rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. Then the graphics and animation team will add some finesse to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. For the music, Hightower has a rich music library to choose from. A sound specialist will buy legitimate song(s) to fit into your video However, if you wish, we can compose a song specifically for your video ad. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. At Hightower, New Malden, we pride ourselves in the crisp, clean quality of our finished videos. Plus, our videos guarantee good return on investment, in sales. Want an email-prompting, phone-buzzing ad video? Use our online form; send us a message today
Many clients usually ask questions about our video production process We have listed some frequently asked questions below:
Sure, people once broke bank to make TV ads- but the options are different today. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Sure, we accept original ideas. At Hightower, we partner with our clients to deliver their ads- its your video after all. Nevertheless, suggesting ideas is just an arm of creativity. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
Sure, as long as your budget is sufficient. However, it is important to choose a good brand fit when making a TV ad. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We use our own equipment to deliver top innovation and production services. All services are performed by us- not some third-party contractor. By managing the video project from conception to finish, we make it more economical for you. We pride ourselves in producing probably the best quality videos and TV adverts in New Malden. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Go to our work page a see some of our award-winning television ads.