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Had your fair share of vapid, mass-produced commercials? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we make ads that break bounds. Besides just producing videos, we sell your brand. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A fitting brand message that cuts through the clutter. We have connected audiences to big and small brands in Newington for almost ten years with excellent TVC ads. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
With television advertising, you need a professional team to help you stand out. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Bothered about passing the government censorship test? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
It is easy to build a brand people can love and trust through great television advertising. Before anything – even sales conversion – people must like your brand. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, we make brands likeable using smart and witty video advertising. We have working relationships with writers, producers, professional actors and media buyers. We can manage your TV ad from conception to airdate. This is an abstract of our operations:
You can email or contact us directly to share a brief for a video script you may have. Your video project will be given to a creative director to commence production Next, the creative director (CD) will think of a big idea to fit your video brief. The concept will be made to fit the message of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Animating your project makes it easier to develop on video. After storyboarding, the producer sets up a budget and draws a schedule for project.
We may decide to shoot in a studio, or a location or both, depending on project terms. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. However, we promise to keep your project on schedule no matter what.
At this stage, we give the rushes (raw footage) to the post-production department. The raw footage will be used by an editor to build a suitable narrative. They are also responsible for editing the video to a HD, high-quality format. Then the graphics and animation team will add some finesse to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. There are many musical scores at our library to choose from. Our sound engineer will purchase legitimate music that suits your video. But we can also create an original score, based on your choice. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. If you need unrivalled high definition video ads, Hightower Newington will produce it in glorious technicolour. In addition, our videos make great investment returns! Looking to make a TV ad that will keep your lines busy? Don’t delay, send us an email now
Our clients often make enquiries about shooting TV video ads We have some FAQs below:
Television adverts used to be expensive, but costs vary today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Not necessarily. Hightower creatives work with clients to produce quality ads. But bringing an idea is only a fraction of the actual production. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
You can if you want, provided you can afford it. However, it is important to choose a good brand fit when making a TV ad. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. Hiring a less popular talent will cost less and may even do a better job for your video.
We offer a perfect combination of creativity and production, with in-house resources. Therefore, we don’t need to employ third-part contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. We have earned a reputation in Newington for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work page to see some of our award-winning TVC ads.