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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, we produce ground-breaking ads. We do more than make videos; we sell you. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A unique story that breaks the mould. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Noel Park. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Does government ad censorship bother you? Don’t be, we have a history of producing Clear cast-compliant video ads that communicate the message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
TV advertising allows you to build a brand your customers can endear themselves to. Having a likable brand is important if you want people to buy your product. Convincing potential customers to buy is easier when you have a friendly brand. Using engaging video advertising, Hightower helps businesses build likable brands. We have access to creatives, media buyers, planners and professional production teams. We specialise in producing video adverts from conception to air date. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email Your video project will be given to a creative director to commence production The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every idea is designed to suit the needs of the brief. The AD will contact a scriptwriter to start with some scripts for the video project. After scripting, you will be asked to select the script with the most corresponding message for your business. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the concept first makes it easier to produce the video. After storyboarding, the producer sets up a budget and draws a schedule for project.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The raw footage will be used by an editor to build a suitable narrative. Their work includes producing a well-rendered, crisp quality finished piece. Next, the graphics and animation team will work their magic and add quality to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. We have a solid music library for your sound score. We buy them legitimately for all our video projects including yours. However, we can also compose an original score, depending on your preference. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Noel Park. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Need a television advert that will increase business inquiries? Don’t delay, send us an email now
Our clients often make enquiries about shooting TV video ads Below is a list of FAQs:
Sure, people once broke bank to make TV ads- but the options are different today. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
This is relative, but on a case by case basis. Creatives at Hightower are always willing to brainstorm ideas with clients. Nevertheless, suggesting ideas is just an arm of creativity. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
You can if you want, provided you can afford it. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Even though celebrities are opinion leaders, some may be unfit to represent your business. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We deliver well on innovation and production, as well as our using our own equipment. This means we don’t hire third-party contractors. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We pride ourselves in producing probably the best quality videos and TV adverts in Noel Park. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. Visit our work page to see some of our award-winning TVC ads.