Give us a call on 020 7078 7270
Had your fair share of vapid, mass-produced commercials? What you need is a high-quality TV ad that speaks to your customers. At Hightower, our advertising videos set the pace. Our videos are not just videos, but compelling sales messages. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A touching message unlike any in your niche. For almost 10 years, we have brought SMEs in North Sheen closer to clients through crisp clear video commercials. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
For your ads to break the mould, a highly-creative team of video experts is key. We do the whole shebang; script production, development, acting, graphics, editing and posting. Worried your ad might not pass the government appraisal? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Advertising your business on TV creates an opportunity for customers to love your brand. Having a likable brand is important if you want people to buy your product. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. Using engaging video advertising, Hightower helps businesses build likable brands. We have working relationships with writers, producers, professional actors and media buyers. From start to air date, we can produce your whole television commercial. This is a brief synopsis of how we work:
We welcome briefs for video ads; simply send us your piece by email Our producer will assign a creative director to help with the creative development of your project. Next, the creative director (CD) will think of a big idea to fit your video brief. The big idea will meet the goals of your business brief. Together with a scriptwriter, the CD will produce some scripts for your TV video, At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Drawing the idea first makes video production easier. When the storyboard is ready, the producer will set up a work schedule and a project budget.
We may decide to shoot in a studio, or a location or both, depending on project terms. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The work of the editor is to develop a narrative from the rushes. They are also responsible for editing the video to a HD, high-quality format. Next, the graphics and animation team will work their magic and add quality to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. We have a solid music library for your sound score. We will buy valid songs that best suit your video. However, if you wish, we can compose a song specifically for your video ad. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. At Hightower, North Sheen, we pride ourselves in the crisp, clean quality of our finished videos. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Want a TV advert that will keep your phone ringing all day? Send us a message today.
Most people like to know more about our video production technique. We have some FAQs below:
Television ads used to cost a pretty penny in the past, but times have changed. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
We welcome suggestions. Hightower creatives work with clients to produce quality ads. Nevertheless, suggesting ideas is just an arm of creativity. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
You can if you want, provided you can afford it. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. You can save money by using a non-celebrity actor and boost the video quality.
Our services provide a great mix of creativity and production using our very own resources. Rest assured, we don’t hire third-party workers. By managing the video project from conception to finish, we make it more economical for you. We pride ourselves in producing probably the best quality videos and TV adverts in North Sheen. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Visit our work page to see some of our award-winning TVC ads.