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Are you dissatisfied with cookie-cutter ads that fall short of the mark? A well-produced ad that communicates to your audience is what you need. At Hightower, we make ads that break bounds. Besides just producing videos, we sell your brand. Working with creatives and analytic experts, we will promote your business’ values.
A fitting brand message that cuts through the clutter. For almost 10 years, we have brought SMEs in North Wembley closer to clients through crisp clear video commercials. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
For your ads to break the mould, a highly-creative team of video experts is key. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Does government ad censorship bother you? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Advertising your business on TV creates an opportunity for customers to love your brand. Having a likable brand is important if you want people to buy your product. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our entertaining video ads will make your brand likable. Our industry connections include writers, media buyers, planners and expert producers. We can oversee complete video production from start to finish. Here is short description of our production technique:
You can submit any briefs you may have for video ideas via email or contact us directly. A creative director will be assigned to work on the production of your video. Next, the creative director (CD) will think of a big idea to fit your video brief. The big idea will meet the goals of your business brief. The AD will contact a scriptwriter to start with some scripts for the video project. You will be asked to choose from the scripts, the most fitting message for your business. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Drawing the idea first makes video production easier. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The editor will use the rush to determine a fitting narrative for the ad. They will also ensure that the visuals are crisp, clear and digitally well-rendered. Then the graphics and animation team will add some finesse to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. As for music, we have a rich repertoire of songs at Hightower. A sound specialist will buy legitimate song(s) to fit into your video More so, we can compose an original song just for your video. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. At Hightower, North Wembley, we pride ourselves in the crisp, clean quality of our finished videos. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Looking to produce a TV commercial that will blow up your phone? Use our online form; send us a message today
Many clients usually ask questions about our video production process We have compiled some of the most common ones below:
Sure, people once broke bank to make TV ads- but the options are different today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
We welcome suggestions. At Hightower, we partner with our clients to deliver their ads- its your video after all. But the idea is only a part of the video production process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
Sure, as long as your budget is sufficient. You should note however, that an unfit celebrity can affect the success of your video. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. You can save money by using a non-celebrity actor and boost the video quality.
We use our own equipment to deliver top innovation and production services. This means we don’t hire third-party contractors. By managing the video project from conception to finish, we make it more economical for you. Our reputation for excellent quality videos and television commercials in North Wembley precedes us in the industry. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk Visit our work page to see some of our award-winning TVC ads.