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Had your fair share of vapid, mass-produced commercials? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we make ads that break bounds. We don’t simply create videos, we also promote your business. Working with creatives and analytic experts, we will promote your business’ values.
A touching message unlike any in your niche. We have connected audiences to big and small brands in North Woolwich for almost ten years with excellent TVC ads. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
For your ads to break the mould, a highly-creative team of video experts is key. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Bothered about passing the government censorship test? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
TV advertising allows you to build a brand your customers can endear themselves to. Before anything – even sales conversion – people must like your brand. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our clever and funny video ads make brands likable. Our network in the industry includes creatives, producers, media planners and buyers. From start to air date, we can produce your whole television commercial. Here is short description of our production technique:
We welcome briefs for video ads; simply send us your piece by email Our producer will assign a creative director to help with the creative development of your project. The art director (AD) will develop a smart concept from your project brief. Every concept is created to feed into the main objectives of the ad. The CD and a scriptwriter will work together to write some video scripts. The next step is a review where you will decide which script aligns best with your intended message. When you choose a script, a storyboard artist will draw the concept on a visual board. Sketching the work first simplifies the video production process. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. Even so, our clients always get the finished work on time- no delays.
After the shoot, the post-production unit handles the rushes for final editing. The editor will use the rush to determine a fitting narrative for the ad. Their work includes producing a well-rendered, crisp quality finished piece. The next stage “finessing” is then completed by the graphics and animation unit. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. As for music, we have a rich repertoire of songs at Hightower. Our sound engineer will purchase legitimate music that suits your video. However, we can also compose an original score, depending on your preference. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you want high definition quality, we doubt you would find any in North Woolwich as crisp as Hightower videos. What’s more, our videos provide a great return on your investment (ROI). Looking to make a TV ad that will keep your lines busy? Contact us today
We usually get enquiries from customers about our operations. Below is a list of FAQs:
Television adverts used to be expensive, but costs vary today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
This is relative, but on a case by case basis. Creatives at Hightower are always willing to brainstorm ideas with clients. However, idea concepting is just a segment of the whole process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
If you have a substantial budget, sure you can. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
Our services provide a great mix of creativity and production using our very own resources. Therefore, we don’t need to employ third-part contractors. By managing the video project from conception to finish, we make it more economical for you. In North Woolwich, we’ve built a reputation for producing world-class videos and TV adverts. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. Visit our work tab to see some prize-winning television adverts.