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Tired of cookie-cutter ads that miss the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, our advertising videos set the pace. We don’t simply create videos, we also promote your business. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A unique story that breaks the mould. For almost a decade, we’ve helped small and established businesses in Norwood New Town connect with their customers via quality video communications. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Concerned about government ad censor reviews? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
Advertising your business on TV creates an opportunity for customers to love your brand. Having a likable brand is important if you want people to buy your product. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our clever and funny video ads make brands likable. Our network in the industry includes creatives, producers, media planners and buyers. We specialise in producing video adverts from conception to air date. Here is short description of our production technique:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Your video project will be given to a creative director to commence production The creative director (CD) will pick out the defining parts of your brief and develop a concept. The creative concept aims to satisfy the requirements of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. After scripting, you will be asked to select the script with the most corresponding message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Sketching the work first simplifies the video production process. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. Even so, our clients always get the finished work on time- no delays.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The work of the editor is to develop a narrative from the rushes. It is also their job to make sure the video comes out high-quality and clearly rendered. Then the graphics and animation team will add some finesse to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. For sound score, our music library has several options to choose from. We’ll legitimately purchase the most suitable sound for your video. But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. When it comes to quality video production, no one in Norwood New Town produces like Hightower. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Need a television advert that will increase business inquiries? Don’t delay, send us an email now
Our clients often make enquiries about shooting TV video ads We have compiled some of the most common ones below:
Television adverts used to be expensive, but costs vary today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Sure, you can. Hightower creatives work with clients to produce quality ads. However, idea concepting is just a segment of the whole process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
Yes, we can, given you have the funds for it. You should note however, that an unfit celebrity can affect the success of your video. While a celebrity may be popular, they might not have the right persona for your brand. Hiring a less popular talent will cost less and may even do a better job for your video.
We offer a perfect combination of creativity and production, with in-house resources. Hence, we take responsibility, not delegating services to third-party workers. At Hightower, we take complete control of our projects, so you can maximise your budget. We have earned a reputation in Norwood New Town for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page