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Are you dissatisfied with cookie-cutter ads that fall short of the mark? A well-produced ad that communicates to your audience is what you need. At Hightower, our style is revolutionary. Besides just producing videos, we sell your brand. Our creative and critical-thinking team will push the standards of your business.
A fitting brand message that cuts through the clutter. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Oakleigh Park. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
To make your television advertising stand out, you need a professional video company. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Are you concerned about getting your ad through government scrutiny? Don’t be, we have a history of producing Clear cast-compliant video ads that communicate the message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
It is easy to build a brand people can love and trust through great television advertising. The first step to selling is having a brand people will like or admire. It is easier to convince people about your product when your brand is appealing. At Hightower, our clever and funny video ads make brands likable. We partner with notable creatives, ad planners, media buyers and expert producers. From start to air date, we can produce your whole television commercial. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email Our producer usually starts by assigning the project to an art director. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every concept is created to feed into the main objectives of the ad. The AD will assign a scriptwriter to create some video scripts for the project. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. It is easier to produce a video ad when you illustrate it first. Next, the producer will proceed with scheduling and budget planning for the video production.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The editor’s role is to build a narrative from the available rushes. He or she is also going to edit the video to crystal clear quality. The graphics and animation team will give the video an extra touch of appeal. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. For sound score, our music library has several options to choose from. We will buy valid songs that best suit your video. But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Oakleigh Park. What’s more, our videos provide a great return on your investment (ROI). Want a TV advert that will keep your phone ringing all day? Don’t delay, send us an email now
Our clients often make enquiries about shooting TV video ads Here is a compilation of our most asked questions:
Yes, they used to be expensive, but not necessarily so today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
This is relative, but on a case by case basis. Hightower creatives work with clients to produce quality ads. However, idea concepting is just a segment of the whole process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Sure, as long as your budget is sufficient. However, it is important to choose a good brand fit when making a TV ad. While a celebrity may be popular, they might not have the right persona for your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
With our own resources, we produce creative and high-quality production services. This means we don’t hire third-party contractors. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We pride ourselves in producing probably the best quality videos and TV adverts in Oakleigh Park. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work tab to see some prize-winning television adverts.