Give us a call on 020 7078 7270
Fed up with mass-produced ads that don’t communicate clearly? You deserve professionally made TV ads that talk to your target group. At Hightower, our advertising videos set the pace. We do more than make videos; we sell you. Working with creatives and analytic experts, we will promote your business’ values.
A unique story that breaks the mould. We have connected audiences to big and small brands in Peckham for almost ten years with excellent TVC ads. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Being a likable brand is one of the first steps to sales conversion. Convincing potential customers to buy is easier when you have a friendly brand. At Hightower, our entertaining video ads will make your brand likable. Our industry connections include writers, media buyers, planners and expert producers. We can manage your TV ad from conception to airdate. Here is a summary of our production process:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. A creative director will be assigned to work on the production of your video. Next, the creative director (CD) will think of a big idea to fit your video brief. The creative concept aims to satisfy the requirements of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. When you choose a script, a storyboard artist will draw the concept on a visual board. Animating your project makes it easier to develop on video. Next, the producer will proceed with scheduling and budget planning for the video production.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
After completion, the rushes will be issued to the post-production unit. The editor’s role is to build a narrative from the available rushes. It is also their job to make sure the video comes out high-quality and clearly rendered. Then the graphics and animation team will add some finesse to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. For sound score, our music library has several options to choose from. Our sound engineer will purchase legitimate music that suits your video. But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you want high definition quality, we doubt you would find any in Peckham as crisp as Hightower videos. And if you want good return on investment, our videos push your sales forward. Need a television advert that will increase business inquiries? Send us a message today.
Our clients often make enquiries about shooting TV video ads We have listed some frequently asked questions below:
Television adverts used to be expensive, but costs vary today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Not necessarily. Creatives at Hightower are always willing to brainstorm ideas with clients. But the idea is only a part of the video production process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
You can if you want, provided you can afford it. But choosing the right fit for your business/message is critical to the success of the video ad. A celebrity might be the star of the moment, but their personality may not be representative of your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We offer a perfect combination of creativity and production, with in-house resources. All services are performed by us- not some third-party contractor. We help you to maximise your budget by taking full responsibility for every part of the project. We have earned a reputation in Peckham for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page