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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, we make ads that break bounds. We do more than make videos; we sell you. We have creative and analytical marketing teams that will push the value of your business.
A distinctive message that stands out from the crowd. We have connected audiences to big and small brands in Penge for almost ten years with excellent TVC ads. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
With television advertising, you need a professional team to help you stand out. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Are you concerned about getting your ad through government scrutiny? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
TV advertising allows you to build a brand your customers can endear themselves to. To convert audiences into customers, likability is important for any brand. Convincing potential customers to buy is easier when you have a friendly brand. Using engaging video advertising, Hightower helps businesses build likable brands. Our network in the industry includes creatives, producers, media planners and buyers. We can manage your TV ad from conception to airdate. Here is a summary of our production process:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Your video project will be given to a creative director to commence production The creative director (CD) will pick out the defining parts of your brief and develop a concept. The creative concept aims to satisfy the requirements of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. After scripting, you will be asked to select the script with the most corresponding message for your business. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Sketching the work first simplifies the video production process. After storyboarding, the producer sets up a budget and draws a schedule for project.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we promise to keep your project on schedule no matter what.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor’s role is to build a narrative from the available rushes. He or she is also going to edit the video to crystal clear quality. Next, the graphics and animation team will work their magic and add quality to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. There are many musical scores at our library to choose from. We will buy valid songs that best suit your video. But we can also create an original score, based on your choice. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. If you need unrivalled high definition video ads, Hightower Penge will produce it in glorious technicolour. Plus, our videos guarantee good return on investment, in sales. Need a television advert that will increase business inquiries? Use our online form; send us a message today
Many clients usually ask questions about our video production process We have some FAQs below:
Television ads used to cost a pretty penny in the past, but times have changed. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Sure, we accept original ideas. Hightower works with clients to produce ads that they want; after all, it’s your video. However, idea concepting is just a segment of the whole process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Yes, you can, provided you have a good budget. But choosing the right fit for your business/message is critical to the success of the video ad. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. Hiring a less popular talent will cost less and may even do a better job for your video.
We deliver well on innovation and production, as well as our using our own equipment. Rest assured, we don’t hire third-party workers. We help you to maximise your budget by taking full responsibility for every part of the project. In Penge, we’ve built a reputation for producing world-class videos and TV adverts. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. See some of our award-winning TV commercials on our work page.