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TV Advert Production Petts Wood
Television Advertising by Hightower Video Productions, Petts Wood
Tired of cookie-cutter ads that miss the mark? A well-produced ad that communicates to your audience is what you need. At Hightower, we make commercials that start conversations. We don’t just make a video, we sell your product. Our team of creatives and strategic minds will bring out the core of your business.
A distinctive message that stands out from the crowd. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Petts Wood. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
Hightower in Petts Wood: imagination and ingenuity
For your ads to break the mould, a highly-creative team of video experts is key. We do the whole shebang; script production, development, acting, graphics, editing and posting. Worried your ad might not pass the government appraisal? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
The Television advertising process at Hightower
Getting your TV ad on air allows you to build a brand your customers can trust and love. Being a likable brand is one of the first steps to sales conversion. When you create a likable brand personality, you’ll find it easier to sell. Using engaging video advertising, Hightower helps businesses build likable brands. We have working relationships with writers, producers, professional actors and media buyers. We specialise in producing video adverts from conception to air date. This is an abstract of our operations:
If you’ve got a brief for a video- send us an email or call us directly Our producer will assign a creative director to help with the creative development of your project. Next, the creative director (CD) will think of a big idea to fit your video brief. Every concept is created to feed into the main objectives of the ad. Together with a scriptwriter, the CD will produce some scripts for your TV video, In the next step of pre-production, you will review the scripts to determine the best idea for your brand. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Drawing the idea first makes video production easier. After storyboarding, the producer sets up a budget and draws a schedule for project.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
At this stage, we give the rushes (raw footage) to the post-production department. The work of the editor is to develop a narrative from the rushes. They are also responsible for editing the video to a HD, high-quality format. The next stage “finessing” is then completed by the graphics and animation unit. The graphics component of the video will be determined by the budget, product, brand and your preferences. As for music, we have a rich repertoire of songs at Hightower. We will buy valid songs that best suit your video. However, if you wish, we can compose a song specifically for your video ad. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you need unrivalled high definition video ads, Hightower Petts Wood will produce it in glorious technicolour. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Want an email-prompting, phone-buzzing ad video? Don’t delay, send us an email now
Frequently asked questions
We usually get enquiries from customers about our operations. Below is a list of FAQs:
Don’t TV ads cost a fortune?
Television adverts used to be expensive, but costs vary today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Can I propose an idea – will it reduce the cost?
Sure, you can. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, idea concepting is just a segment of the whole process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
Suppose I want my voice-over artiste to be a celebrity?
You can if you want, provided you can afford it. You should note however, that an unfit celebrity can affect the success of your video. While a celebrity may be popular, they might not have the right persona for your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We deliver well on innovation and production, as well as our using our own equipment. Therefore, we don’t need to employ third-part contractors. By managing the video project from conception to finish, we make it more economical for you. We have earned a reputation in Petts Wood for producing high-quality videos and TV ads. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell Visit our work page to see some of our award-winning TVC ads.