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Tired of cookie-cutter ads that miss the mark? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, our advertising videos set the pace. We do more than make videos; we sell you. Working with creatives and analytic experts, we will promote your business’ values.
A fitting brand message that cuts through the clutter. For almost 10 years, we have brought SMEs in Pinner closer to clients through crisp clear video commercials. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
With television advertising, you need a professional team to help you stand out. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Bothered about passing the government censorship test? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
It is easy to build a brand people can love and trust through great television advertising. The first step to selling is having a brand people will like or admire. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our clever and funny video ads make brands likable. Our industry connections include writers, media buyers, planners and expert producers. From start to air date, we can produce your whole television commercial. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email A creative director will be assigned to work on the production of your video. The art director (AD) will develop a smart concept from your project brief. The concept will be made to fit the message of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. It is easier to produce a video ad when you illustrate it first. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. Even so, our clients always get the finished work on time- no delays.
At this stage, we give the rushes (raw footage) to the post-production department. The raw footage will be used by an editor to build a suitable narrative. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation team will give the video an extra touch of appeal. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. We have a solid music library for your sound score. We buy them legitimately for all our video projects including yours. More so, we can compose an original song just for your video. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you need unrivalled high definition video ads, Hightower Pinner will produce it in glorious technicolour. Plus, our videos guarantee good return on investment, in sales. Need a television advert that will increase business inquiries? Shoot us an email today
Many of our clients often ask questions about shooting a TV commercial for their business. We have compiled some of the most common ones below:
Yes, not too long ago, TV ads were costly, but things are different now. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
We welcome suggestions. Hightower works with clients to produce ads that they want; after all, it’s your video. But the idea is only a part of the video production process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
You can if you want, provided you can afford it. However, it is important to choose a good brand fit when making a TV ad. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. You can save money by using a non-celebrity actor and boost the video quality.
We use our own equipment to deliver top innovation and production services. All services are performed by us- not some third-party contractor. Because Hightower takes full control of the whole project, you are assured of maximising your budget. People in Pinner regard us as one of the best services for first-rate videos and television ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work page to see some of our award-winning TVC ads.