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Had enough of generic ads with no substance? A well-produced ad that communicates to your audience is what you need. At Hightower, our advertising videos set the pace. We do more than make videos; we sell you. We have creative and analytical marketing teams that will push the value of your business.
A distinctive message that stands out from the crowd. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Plaistow. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
To make your television advertising stand out, you need a professional video company. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Worried your ad might not pass the government appraisal? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
Advertising your business on TV creates an opportunity for customers to love your brand. Having a likable brand is important if you want people to buy your product. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. Our network in the industry includes creatives, producers, media planners and buyers. We can oversee complete video production from start to finish. This is an abstract of our operations:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Our producer usually starts by assigning the project to an art director. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every concept is created to feed into the main objectives of the ad. The CD and a scriptwriter will work together to write some video scripts. The next step is a review where you will decide which script aligns best with your intended message. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. It is easier to produce a video ad when you illustrate it first. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
After the shoot, the post-production unit handles the rushes for final editing. The raw footage will be used by an editor to build a suitable narrative. Their work includes producing a well-rendered, crisp quality finished piece. Next, the graphics and animation team will work their magic and add quality to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. For the music, Hightower has a rich music library to choose from. We will buy valid songs that best suit your video. But we can also create an original score, based on your choice. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. At Hightower, Plaistow, we pride ourselves in the crisp, clean quality of our finished videos. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Looking to produce a TV commercial that will blow up your phone? Send us a message today.
Many of our clients often ask questions about shooting a TV commercial for their business. Here is a compilation of our most asked questions:
Yes, not too long ago, TV ads were costly, but things are different now. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Sure, you can. Hightower creatives work with clients to produce quality ads. However, idea concepting is just a segment of the whole process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
If you have a substantial budget, sure you can. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Even though celebrities are opinion leaders, some may be unfit to represent your business. You can save money by using a non-celebrity actor and boost the video quality.
We offer a perfect combination of creativity and production, with in-house resources. Therefore, we don’t need to employ third-part contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. We have earned a reputation in Plaistow for producing high-quality videos and TV ads. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Visit our work tab to see some prize-winning television adverts.