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Tired of cookie-cutter ads that miss the mark? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we make ads that break bounds. We do more than make videos; we sell you. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A distinctive message that stands out from the crowd. For almost 10 years, we have brought SMEs in Poplar closer to clients through crisp clear video commercials. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
To make your television advertising stand out, you need a professional video company. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Does government ad censorship bother you? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
TV advertising allows you to build a brand your customers can endear themselves to. Being a likable brand is one of the first steps to sales conversion. It’s only when your brand is likeable that potential customers are amenable to purchase. We build likable brands at Hightower, by creating witty video ads. We have access to creatives, media buyers, planners and professional production teams. From start to air date, we can produce your whole television commercial. Here is short description of our production technique:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. We begin by giving an art director the reins of your project. The creative director (CD) will pick out the defining parts of your brief and develop a concept. The creative concept aims to satisfy the requirements of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. The next step is a review where you will decide which script aligns best with your intended message. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Drawing the concept first makes it easier to produce the video. After storyboarding, the producer sets up a budget and draws a schedule for project.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor’s role is to build a narrative from the available rushes. Their work includes producing a well-rendered, crisp quality finished piece. Next, the graphics and animation team will work their magic and add quality to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. For the music, Hightower has a rich music library to choose from. Our sound engineer will purchase legitimate music that suits your video. But if you want, we can make a song just for your video commercial. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you need unrivalled high definition video ads, Hightower Poplar will produce it in glorious technicolour. In addition, our videos make great investment returns! Want a TV advert that will keep your phone ringing all day? Don’t delay, send us an email now
Television adverts used to be expensive, but costs vary today. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Not necessarily. Hightower creatives work with clients to produce quality ads. But the idea is only a part of the video production process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Sure, as long as your budget is sufficient. However, it is important to choose a good brand fit when making a TV ad. While a celebrity may be popular, they might not have the right persona for your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
With our own resources, we produce creative and high-quality production services. Rest assured, we don’t hire third-party workers. We help you to maximise your budget by taking full responsibility for every part of the project. We pride ourselves in producing probably the best quality videos and TV adverts in Poplar. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work page to see some of our award-winning TVC ads.