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Fed up with mass-produced ads that don’t communicate clearly? You deserve professionally made TV ads that talk to your target group. At Hightower, we produce ground-breaking ads. We don’t simply create videos, we also promote your business. Working with creatives and analytic experts, we will promote your business’ values.
A distinctive message that stands out from the crowd. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Primrose Hill. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
For your ads to break the mould, a highly-creative team of video experts is key. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Having a likable brand is important if you want people to buy your product. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, we make brands likeable using smart and witty video advertising. We have working relationships with writers, producers, professional actors and media buyers. We can oversee complete video production from start to finish. Our production process is straightforward:
We welcome briefs for video ads; simply send us your piece by email Your video project will be given to a creative director to commence production The art director (AD) will formulate a creative concept from your video brief. The creative concept aims to satisfy the requirements of your video. The CD and a scriptwriter will work together to write some video scripts. The next step is a review where you will decide which script aligns best with your intended message. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. It is easier to produce a video ad when you illustrate it first. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The editor’s role is to build a narrative from the available rushes. They are also responsible for editing the video to a HD, high-quality format. Next, the graphics and animation team will work their magic and add quality to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. For sound score, our music library has several options to choose from. Our sound engineer will purchase legitimate music that suits your video. But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you need unrivalled high definition video ads, Hightower Primrose Hill will produce it in glorious technicolour. In addition, our videos make great investment returns! Need a television advert that will increase business inquiries? Use our online form; send us a message today
We usually get enquiries from customers about our operations. We have some FAQs below:
Yes, they used to be expensive, but not necessarily so today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Not necessarily. Hightower works with clients to produce ads that they want; after all, it’s your video. Nevertheless, suggesting ideas is just an arm of creativity. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
Yes, you can, provided you have a good budget. But when making a TV ad, choosing the right fit for your brand is important for the message. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. Hiring a less popular talent will cost less and may even do a better job for your video.
Our services provide a great mix of creativity and production using our very own resources. This means we don’t hire third-party contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. In Primrose Hill, we’ve built a reputation for producing world-class videos and TV adverts. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work tab to see some prize-winning television adverts.