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Are you dissatisfied with cookie-cutter ads that fall short of the mark? A well-produced ad that communicates to your audience is what you need. At Hightower, we make ads that break bounds. Our videos are not just videos, but compelling sales messages. Our creative and critical-thinking team will push the standards of your business.
A unique story that breaks the mould. For almost 10 years, we have brought SMEs in Rotherhithe closer to clients through crisp clear video commercials. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Bothered about passing the government censorship test? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
Advertising your business on TV creates an opportunity for customers to love your brand. To convert audiences into customers, likability is important for any brand. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our entertaining video ads will make your brand likable. We have access to creatives, media buyers, planners and professional production teams. From start to air date, we can produce your whole television commercial. Here is a summary of our production process:
You can submit any briefs you may have for video ideas via email or contact us directly. Our producer usually starts by assigning the project to an art director. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The big idea will meet the goals of your business brief. The AD will assign a scriptwriter to create some video scripts for the project. The next step is a review where you will decide which script aligns best with your intended message. When you choose a script, a storyboard artist will draw the concept on a visual board. Sketching the work first simplifies the video production process. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
After the shoot, the post-production unit handles the rushes for final editing. The editor’s role is to build a narrative from the available rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. Next, the graphics and animation team will work their magic and add quality to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. We have a solid music library for your sound score. We will buy valid songs that best suit your video. But we can also create an original score, based on your choice. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you need unrivalled high definition video ads, Hightower Rotherhithe will produce it in glorious technicolour. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Looking to make a TV ad that will keep your lines busy? Use our online form; send us a message today
Our clients often make enquiries about shooting TV video ads Here is a compilation of our most asked questions:
Yes, they used to be expensive, but not necessarily so today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
We welcome suggestions. Hightower creatives work with clients to produce quality ads. But the idea is only a part of the video production process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Sure, as long as your budget is sufficient. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. You can save money by using a non-celebrity actor and boost the video quality.
We offer a perfect combination of creativity and production, with in-house resources. Hence, we take responsibility, not delegating services to third-party workers. At Hightower, we take complete control of our projects, so you can maximise your budget. We pride ourselves in producing probably the best quality videos and TV adverts in Rotherhithe. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Go to our work page a see some of our award-winning television ads.