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Are you dissatisfied with cookie-cutter ads that fall short of the mark? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we make commercials that start conversations. Our videos are not just videos, but compelling sales messages. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A unique story that breaks the mould. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Roundshaw. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Bothered about passing the government censorship test? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
It is easy to build a brand people can love and trust through great television advertising. The first step to selling is having a brand people will like or admire. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our clever and funny video ads make brands likable. We have working relationships with writers, producers, professional actors and media buyers. We can produce the entire television ad from ideation to airdate. Here is a summary of our production process:
You can email or contact us directly to share a brief for a video script you may have. A creative director will be assigned to work on the production of your video. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The creative concept aims to satisfy the requirements of your video. The CD and a scriptwriter will work together to write some video scripts. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the idea first makes video production easier. When the storyboard is ready, the producer will set up a work schedule and a project budget.
We may decide to shoot in a studio, or a location or both, depending on project terms. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. However, we guarantee that your video will always be ready on schedule.
After completion, the rushes will be issued to the post-production unit. The work of the editor is to develop a narrative from the rushes. Their work includes producing a well-rendered, crisp quality finished piece. The graphics and animation unit will further add their magical touch to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. For the music, Hightower has a rich music library to choose from. We buy them legitimately for all our video projects including yours. More so, we can compose an original song just for your video. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. When it comes to quality video production, no one in Roundshaw produces like Hightower. And if you want good return on investment, our videos push your sales forward. Need a television advert that will increase business inquiries? Shoot us an email today
Many of our clients often ask questions about shooting a TV commercial for their business. We have compiled some of the most common ones below:
Television adverts used to be expensive, but costs vary today. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
We welcome suggestions. Creatives at Hightower are always willing to brainstorm ideas with clients. However, idea concepting is just a segment of the whole process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
Sure, as long as your budget is sufficient. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We deliver well on innovation and production, as well as our using our own equipment. This means we don’t hire third-party contractors. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We have earned a reputation in Roundshaw for producing high-quality videos and TV ads. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. You can see some of our award-winning TVC ads on our work-page