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Fed up with mass-produced ads that don’t communicate clearly? You deserve a great quality television ad that appeals to your audience. At Hightower, we make ads that break bounds. We don’t simply create videos, we also promote your business. We have creative and analytical marketing teams that will push the value of your business.
A unique story that breaks the mould. For almost 10 years, we have brought SMEs in Rowley Green closer to clients through crisp clear video commercials. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
With television advertising, you need a professional team to help you stand out. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Concerned about government ad censor reviews? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Getting your TV ad on air allows you to build a brand your customers can trust and love. The first step to selling is having a brand people will like or admire. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. Using engaging video advertising, Hightower helps businesses build likable brands. Our network in the industry includes creatives, producers, media planners and buyers. We can produce the entire television ad from ideation to airdate. This is a brief synopsis of how we work:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Our producer usually starts by assigning the project to an art director. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every idea is designed to suit the needs of the brief. The CD and a scriptwriter will work together to write some video scripts. The next step is a review where you will decide which script aligns best with your intended message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Sketching the work first simplifies the video production process. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. Rest assured, we will not delay your project or spend more time than is necessary.
After completion, the rushes will be issued to the post-production unit. The work of the editor is to develop a narrative from the rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The next stage “finessing” is then completed by the graphics and animation unit. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. For the music, Hightower has a rich music library to choose from. We will buy valid songs that best suit your video. However, we can also compose an original score, depending on your preference. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Rowley Green. And if you want good return on investment, our videos push your sales forward. Want a TV advert that will keep your phone ringing all day? Use our online form; send us a message today
Our clients often make enquiries about shooting TV video ads Below is a list of FAQs:
Yes, they used to be expensive, but not necessarily so today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Sure, we accept original ideas. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, the idea is just one part of the creative process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Sure, as long as your budget is sufficient. You should note however, that an unfit celebrity can affect the success of your video. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. Working with a lesser known, but more suitable talent, can is affordable and effective.
We deliver well on innovation and production, as well as our using our own equipment. Therefore, we don’t need to employ third-part contractors. Because Hightower takes full control of the whole project, you are assured of maximising your budget. In Rowley Green, we’ve built a reputation for producing world-class videos and TV adverts. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. See some of our award-winning TV commercials on our work page.