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Are you dissatisfied with cookie-cutter ads that fall short of the mark? A well-produced ad that communicates to your audience is what you need. At Hightower, we produce ground-breaking ads. We do more than make videos; we sell you. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A distinctive message that stands out from the crowd. We have connected audiences to big and small brands in Russell Hill for almost ten years with excellent TVC ads. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
For your ads to break the mould, a highly-creative team of video experts is key. We do the whole shebang; script production, development, acting, graphics, editing and posting. Concerned about government ad censor reviews? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Before anything – even sales conversion – people must like your brand. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. We build likable brands at Hightower, by creating witty video ads. We have access to creatives, media buyers, planners and professional production teams. We can oversee complete video production from start to finish. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email Our producer will assign a creative director to help with the creative development of your project. Next, the creative director (CD) will think of a big idea to fit your video brief. Every idea is designed to suit the needs of the brief. The CD and a scriptwriter will work together to write some video scripts. You will be asked to choose from the scripts, the most fitting message for your business. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the concept first makes it easier to produce the video. After storyboarding, the producer sets up a budget and draws a schedule for project.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. However, we promise to keep your project on schedule no matter what.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor will use the rush to determine a fitting narrative for the ad. Their work includes producing a well-rendered, crisp quality finished piece. The next stage “finessing” is then completed by the graphics and animation unit. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. For sound score, our music library has several options to choose from. We buy them legitimately for all our video projects including yours. But if you want, we can make a song just for your video commercial. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. When it comes to quality video production, no one in Russell Hill produces like Hightower. And if you want good return on investment, our videos push your sales forward. Need a television advert that will increase business inquiries? Send us a message today.
Many clients usually ask questions about our video production process We have compiled some of the most common ones below:
Yes, they used to be expensive, but not necessarily so today. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Sure, you can. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, the idea is just one part of the creative process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Yes, we can, given you have the funds for it. But when making a TV ad, choosing the right fit for your brand is important for the message. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. You can save money by using a non-celebrity actor and boost the video quality.
We deliver well on innovation and production, as well as our using our own equipment. All services are performed by us- not some third-party contractor. Because Hightower takes full control of the whole project, you are assured of maximising your budget. People in Russell Hill regard us as one of the best services for first-rate videos and television ads. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk You can see some of our award-winning TVC ads on our work-page