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Had your fair share of vapid, mass-produced commercials? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, our advertising videos set the pace. Our videos are not just videos, but compelling sales messages. Working with creatives and analytic experts, we will promote your business’ values.
A unique story that breaks the mould. For almost a decade, we’ve helped small and established businesses in Shoreditch connect with their customers via quality video communications. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
For your ads to break the mould, a highly-creative team of video experts is key. We do the whole shebang; script production, development, acting, graphics, editing and posting. Concerned about government ad censor reviews? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Advertising your business on TV creates an opportunity for customers to love your brand. Being a likable brand is one of the first steps to sales conversion. When you create a likable brand personality, you’ll find it easier to sell. Using engaging video advertising, Hightower helps businesses build likable brands. We have working relationships with writers, producers, professional actors and media buyers. We can produce the entire television ad from ideation to airdate. Here is short description of our production technique:
You can submit any briefs you may have for video ideas via email or contact us directly. A creative director will be assigned to work on the production of your video. Next, the creative director (CD) will think of a big idea to fit your video brief. The creative concept aims to satisfy the requirements of your video. The AD will assign a scriptwriter to create some video scripts for the project. The next step is a review where you will decide which script aligns best with your intended message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. It is easier to produce a video ad when you illustrate it first. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. However, we guarantee that your video will always be ready on schedule.
After the shoot, the post-production unit handles the rushes for final editing. The work of the editor is to develop a narrative from the rushes. Their work includes producing a well-rendered, crisp quality finished piece. The next stage “finessing” is then completed by the graphics and animation unit. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. As for music, we have a rich repertoire of songs at Hightower. We buy them legitimately for all our video projects including yours. However, if you wish, we can compose a song specifically for your video ad. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. When it comes to quality video production, no one in Shoreditch produces like Hightower. In addition, our videos make great investment returns! Want an email-prompting, phone-buzzing ad video? Send us a message today.
Many clients usually ask questions about our video production process We have some FAQs below:
Yes, not too long ago, TV ads were costly, but things are different now. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Sure, you can. Creatives at Hightower are always willing to brainstorm ideas with clients. Nevertheless, suggesting ideas is just an arm of creativity. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
You can if you want, provided you can afford it. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We offer a perfect combination of creativity and production, with in-house resources. Rest assured, we don’t hire third-party workers. At Hightower, we take complete control of our projects, so you can maximise your budget. People in Shoreditch regard us as one of the best services for first-rate videos and television ads. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell Go to our work page a see some of our award-winning television ads.