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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we make ads that break bounds. We don’t simply create videos, we also promote your business. Working with creatives and analytic experts, we will promote your business’ values.
A touching message unlike any in your niche. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in South Hampstead. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Bothered about passing the government censorship test? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Before anything – even sales conversion – people must like your brand. It is easier to convince people about your product when your brand is appealing. We build likable brands at Hightower, by creating witty video ads. Our network in the industry includes creatives, producers, media planners and buyers. We can oversee complete video production from start to finish. This is a brief synopsis of how we work:
If you’ve got a brief for a video- send us an email or call us directly Our producer will assign a creative director to help with the creative development of your project. The art director (AD) will formulate a creative concept from your video brief. Every idea is designed to suit the needs of the brief. The AD will assign a scriptwriter to create some video scripts for the project. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Sketching the work first simplifies the video production process. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. However, we guarantee that your video will always be ready on schedule.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The raw footage will be used by an editor to build a suitable narrative. It is also their job to make sure the video comes out high-quality and clearly rendered. The next stage “finessing” is then completed by the graphics and animation unit. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. For the music, Hightower has a rich music library to choose from. We’ll legitimately purchase the most suitable sound for your video. However, we can also compose an original score, depending on your preference. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in South Hampstead. What’s more, our videos provide a great return on your investment (ROI). Want an email-prompting, phone-buzzing ad video? Shoot us an email today
Many clients usually ask questions about our video production process We have compiled some of the most common ones below:
Television adverts used to be expensive, but costs vary today. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Sure, we accept original ideas. Hightower professionals are happy to collaborate with clients on ideas. However, idea concepting is just a segment of the whole process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
Sure, as long as your budget is sufficient. However, it is important to choose a good brand fit when making a TV ad. A celebrity might be the star of the moment, but their personality may not be representative of your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
Our services provide a great mix of creativity and production using our very own resources. All services are performed by us- not some third-party contractor. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. People in South Hampstead regard us as one of the best services for first-rate videos and television ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work tab to see some prize-winning television adverts.