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Had your fair share of vapid, mass-produced commercials? What you need is a high-quality TV ad that speaks to your customers. At Hightower, our advertising videos set the pace. We don’t just make a video, we sell your product. We have creative and analytical marketing teams that will push the value of your business.
A distinctive message that stands out from the crowd. We have connected audiences to big and small brands in South Harrow for almost ten years with excellent TVC ads. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Does government ad censorship bother you? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Having a likable brand is important if you want people to buy your product. It is easier to convince people about your product when your brand is appealing. At Hightower, our entertaining video ads will make your brand likable. We have working relationships with writers, producers, professional actors and media buyers. We can produce the entire television ad from ideation to airdate. This is a brief synopsis of how we work:
You can email or contact us directly to share a brief for a video script you may have. Our producer usually starts by assigning the project to an art director. Next, the creative director (CD) will think of a big idea to fit your video brief. The creative concept aims to satisfy the requirements of your video. The AD will contact a scriptwriter to start with some scripts for the video project. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the idea first makes video production easier. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we guarantee that your video will always be ready on schedule.
The post-production team will receive the raw-footage for final rendition. The editor’s role is to build a narrative from the available rushes. He or she is also going to edit the video to crystal clear quality. Next, the graphics and animation team will work their magic and add quality to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. We have a solid music library for your sound score. We’ll legitimately purchase the most suitable sound for your video. More so, we can compose an original song just for your video. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. If you want high definition quality, we doubt you would find any in South Harrow as crisp as Hightower videos. And if you want good return on investment, our videos push your sales forward. Want an email-prompting, phone-buzzing ad video? Contact us today
Many of our clients often ask questions about shooting a TV commercial for their business. Here is a compilation of our most asked questions:
Sure, people once broke bank to make TV ads- but the options are different today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
This is relative, but on a case by case basis. At Hightower, we partner with our clients to deliver their ads- its your video after all. Nevertheless, suggesting ideas is just an arm of creativity. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Sure, as long as your budget is sufficient. But when making a TV ad, choosing the right fit for your brand is important for the message. Even though celebrities are opinion leaders, some may be unfit to represent your business. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We use our own equipment to deliver top innovation and production services. Hence, we take responsibility, not delegating services to third-party workers. By managing the video project from conception to finish, we make it more economical for you. We have earned a reputation in South Harrow for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page