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Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, our style is revolutionary. We don’t simply create videos, we also promote your business. Our team of creatives and strategic minds will bring out the core of your business.
A touching message unlike any in your niche. For almost a decade, we’ve helped small and established businesses in South Hornchurch connect with their customers via quality video communications. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
To make your television advertising stand out, you need a professional video company. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Worried your ad might not pass the government appraisal? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
TV advertising allows you to build a brand your customers can endear themselves to. The first step to selling is having a brand people will like or admire. It is easier to convince people about your product when your brand is appealing. At Hightower, our clever and funny video ads make brands likable. Our network in the industry includes creatives, producers, media planners and buyers. From start to air date, we can produce your whole television commercial. This is an abstract of our operations:
If you’ve got a brief for a video- send us an email or call us directly We begin by giving an art director the reins of your project. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every concept is created to feed into the main objectives of the ad. The AD will assign a scriptwriter to create some video scripts for the project. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the idea first makes video production easier. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The editor will use the rush to determine a fitting narrative for the ad. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The next stage “finessing” is then completed by the graphics and animation unit. The graphics component of the video will be determined by the budget, product, brand and your preferences. For the music, Hightower has a rich music library to choose from. We buy them legitimately for all our video projects including yours. However, we can also compose an original score, depending on your preference. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. At Hightower, South Hornchurch, we pride ourselves in the crisp, clean quality of our finished videos. What’s more, our videos provide a great return on your investment (ROI). Need a television advert that will increase business inquiries? Send us a message today.
Many of our clients often ask questions about shooting a TV commercial for their business. We have some FAQs below:
Television adverts used to be expensive, but costs vary today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
We welcome suggestions. Hightower creatives work with clients to produce quality ads. However, idea concepting is just a segment of the whole process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
Yes, you can, provided you have a good budget. You should note however, that an unfit celebrity can affect the success of your video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. You can save money by using a non-celebrity actor and boost the video quality.
With our own resources, we produce creative and high-quality production services. Rest assured, we don’t hire third-party workers. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in South Hornchurch for producing high-quality videos and TV ads. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell See some of our award-winning TV commercials on our work page.