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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, we produce ground-breaking ads. We don’t simply create videos, we also promote your business. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A standout video the pales your competitors’ videos We have connected audiences to big and small brands in Southborough for almost ten years with excellent TVC ads. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
For your ads to break the mould, a highly-creative team of video experts is key. We do the whole shebang; script production, development, acting, graphics, editing and posting. Bothered about passing the government censorship test? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
Advertising your business on TV creates an opportunity for customers to love your brand. Before anything – even sales conversion – people must like your brand. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our clever and funny video ads make brands likable. Our industry connections include writers, media buyers, planners and expert producers. We specialise in producing video adverts from conception to air date. Here is short description of our production technique:
We welcome briefs for video ads; simply send us your piece by email Our producer usually starts by assigning the project to an art director. The art director (AD) will formulate a creative concept from your video brief. Every concept is created to feed into the main objectives of the ad. The CD will first work with the scriptwriter to produce a series of scripts for your video. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. It is easier to produce a video ad when you illustrate it first. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. However, we guarantee that your video will always be ready on schedule.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The raw footage will be used by an editor to build a suitable narrative. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The graphics and animation unit will further add their magical touch to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. As for music, we have a rich repertoire of songs at Hightower. Our sound engineer will purchase legitimate music that suits your video. More so, we can compose an original song just for your video. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. If you want high definition quality, we doubt you would find any in Southborough as crisp as Hightower videos. In addition, our videos make great investment returns! Want a TV advert that will keep your phone ringing all day? Don’t delay, send us an email now
Many of our clients often ask questions about shooting a TV commercial for their business. Below is a list of FAQs:
Yes, they used to be expensive, but not necessarily so today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
We welcome suggestions. Hightower creatives work with clients to produce quality ads. But bringing an idea is only a fraction of the actual production. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
Yes, we can, given you have the funds for it. But when making a TV ad, choosing the right fit for your brand is important for the message. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. You can save money by using a non-celebrity actor and boost the video quality.
We use our own equipment to deliver top innovation and production services. All services are performed by us- not some third-party contractor. By managing the video project from conception to finish, we make it more economical for you. Our reputation for excellent quality videos and television commercials in Southborough precedes us in the industry. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Go to our work page a see some of our award-winning television ads.