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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, our style is revolutionary. Besides just producing videos, we sell your brand. Our team of creatives and strategic minds will bring out the core of your business.
A fitting brand message that cuts through the clutter. For almost a decade, we’ve helped small and established businesses in St James connect with their customers via quality video communications. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
To make your television advertising stand out, you need a professional video company. We do the whole shebang; script production, development, acting, graphics, editing and posting. Bothered about passing the government censorship test? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
TV advertising allows you to build a brand your customers can endear themselves to. Before anything – even sales conversion – people must like your brand. When you create a likable brand personality, you’ll find it easier to sell. We build likable brands at Hightower, by creating witty video ads. Our industry connections include writers, media buyers, planners and expert producers. We can produce the entire television ad from ideation to airdate. This is an abstract of our operations:
If you’ve got a brief for a video- send us an email or call us directly A creative director will be assigned to work on the production of your video. The art director (AD) will formulate a creative concept from your video brief. Every idea is designed to suit the needs of the brief. The CD will first work with the scriptwriter to produce a series of scripts for your video. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the idea first makes video production easier. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
After the shoot, the post-production unit handles the rushes for final editing. The raw footage will be used by an editor to build a suitable narrative. They are also responsible for editing the video to a HD, high-quality format. The graphics and animation unit will further add their magical touch to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. For sound score, our music library has several options to choose from. We’ll legitimately purchase the most suitable sound for your video. But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you want high definition quality, we doubt you would find any in St James as crisp as Hightower videos. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Looking to produce a TV commercial that will blow up your phone? Use our online form; send us a message today
Our clients often make enquiries about shooting TV video ads Below is a list of FAQs:
Sure, people once broke bank to make TV ads- but the options are different today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
This is relative, but on a case by case basis. Hightower creatives work with clients to produce quality ads. But the idea is only a part of the video production process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Yes, we can, given you have the funds for it. But when making a TV ad, choosing the right fit for your brand is important for the message. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
With our own resources, we produce creative and high-quality production services. All services are performed by us- not some third-party contractor. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We have earned a reputation in St James for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Go to our work page a see some of our award-winning television ads.