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Had your fair share of vapid, mass-produced commercials? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, our advertising videos set the pace. Besides just producing videos, we sell your brand. Working with creatives and analytic experts, we will promote your business’ values.
A standout video the pales your competitors’ videos For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Strand on the Green. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
For your ads to break the mould, a highly-creative team of video experts is key. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Are you concerned about getting your ad through government scrutiny? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Before anything – even sales conversion – people must like your brand. Convincing potential customers to buy is easier when you have a friendly brand. At Hightower, our clever and funny video ads make brands likable. Our industry connections include writers, media buyers, planners and expert producers. From start to air date, we can produce your whole television commercial. This is an abstract of our operations:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Our producer will assign a creative director to help with the creative development of your project. The art director (AD) will develop a smart concept from your project brief. The creative concept aims to satisfy the requirements of your video. The AD will contact a scriptwriter to start with some scripts for the video project. After scripting, you will be asked to select the script with the most corresponding message for your business. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. It is easier to produce a video ad when you illustrate it first. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we guarantee that your video will always be ready on schedule.
The post-production team will receive the raw-footage for final rendition. The work of the editor is to develop a narrative from the rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. Then the graphics and animation team will add some finesse to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. For sound score, our music library has several options to choose from. Our sound engineer will purchase legitimate music that suits your video. However, we can also compose an original score, depending on your preference. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you want high definition quality, we doubt you would find any in Strand on the Green as crisp as Hightower videos. And if you want good return on investment, our videos push your sales forward. Looking to produce a TV commercial that will blow up your phone? Shoot us an email today
Many of our clients often ask questions about shooting a TV commercial for their business. We have compiled some of the most common ones below:
Television adverts used to be expensive, but costs vary today. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Sure, you can. Hightower professionals are happy to collaborate with clients on ideas. But bringing an idea is only a fraction of the actual production. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Yes, we can, given you have the funds for it. You should note however, that an unfit celebrity can affect the success of your video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We use our own equipment to deliver top innovation and production services. This means we don’t hire third-party contractors. By managing the video project from conception to finish, we make it more economical for you. People in Strand on the Green regard us as one of the best services for first-rate videos and television ads. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. Go to our work page a see some of our award-winning television ads.