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TV Advert Production Stratford New Town
Hightower Video for TV Advert production Stratford New Town
Are you dissatisfied with cookie-cutter ads that fall short of the mark? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, our style is revolutionary. Besides just producing videos, we sell your brand. Working with creatives and analytic experts, we will promote your business’ values.
A standout video the pales your competitors’ videos We have connected audiences to big and small brands in Stratford New Town for almost ten years with excellent TVC ads. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
Hightower, Stratford New Town: where innovation meets imagination
To make your television advertising stand out, you need a professional video company. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Are you concerned about getting your ad through government scrutiny? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Hightower’s TV commercial production process
TV advertising allows you to build a brand your customers can endear themselves to. To convert audiences into customers, likability is important for any brand. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our clever and funny video ads make brands likable. We have access to creatives, media buyers, planners and professional production teams. We can manage your TV ad from conception to airdate. This is a brief synopsis of how we work:
You can email or contact us directly to share a brief for a video script you may have. Our producer usually starts by assigning the project to an art director. The art director (AD) will formulate a creative concept from your video brief. Every idea is designed to suit the needs of the brief. The CD and a scriptwriter will work together to write some video scripts. After scripting, you will be asked to select the script with the most corresponding message for your business. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Drawing the concept first makes it easier to produce the video. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Even so, our clients always get the finished work on time- no delays.
At this stage, we give the rushes (raw footage) to the post-production department. The raw footage will be used by an editor to build a suitable narrative. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The graphics and animation team will give the video an extra touch of appeal. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. As for music, we have a rich repertoire of songs at Hightower. A sound specialist will buy legitimate song(s) to fit into your video But if you want, we can make a song just for your video commercial. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. If you want high definition quality, we doubt you would find any in Stratford New Town as crisp as Hightower videos. What’s more, our videos provide a great return on your investment (ROI). Looking to produce a TV commercial that will blow up your phone? Shoot us an email today
Frequently asked questions
Most people like to know more about our video production technique. We have compiled some of the most common ones below:
Don’t TV ads cost a fortune?
Television adverts used to be expensive, but costs vary today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Do you give discounted rates if I bring an original idea?
We welcome suggestions. Hightower works with clients to produce ads that they want; after all, it’s your video. Nevertheless, suggesting ideas is just an arm of creativity. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
What if I want a celebrity voice-over talent?
You can if you want, provided you can afford it. But when making a TV ad, choosing the right fit for your brand is important for the message. While a celebrity may be popular, they might not have the right persona for your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We deliver well on innovation and production, as well as our using our own equipment. All services are performed by us- not some third-party contractor. At Hightower, we take complete control of our projects, so you can maximise your budget. In Stratford New Town, we’ve built a reputation for producing world-class videos and TV adverts. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. See some of our award-winning TV commercials on our work page.