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Had enough of generic ads with no substance? You deserve a great quality television ad that appeals to your audience. At Hightower, we produce ground-breaking ads. We don’t simply create videos, we also promote your business. Our creative and critical-thinking team will push the standards of your business.
A fitting brand message that cuts through the clutter. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Strawberry Hill. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
With television advertising, you need a professional team to help you stand out. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Are you concerned about getting your ad through government scrutiny? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Having a likable brand is important if you want people to buy your product. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our entertaining video ads will make your brand likable. We partner with notable creatives, ad planners, media buyers and expert producers. We can manage your TV ad from conception to airdate. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email Your video project will be given to a creative director to commence production The art director (AD) will develop a smart concept from your project brief. Every concept is created to feed into the main objectives of the ad. The CD and a scriptwriter will work together to write some video scripts. The next step is a review where you will decide which script aligns best with your intended message. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Drawing the concept first makes it easier to produce the video. Next, the producer will proceed with scheduling and budget planning for the video production.
We may decide to shoot in a studio, or a location or both, depending on project terms. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. However, we guarantee that your video will always be ready on schedule.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor will use the rush to determine a fitting narrative for the ad. They are also responsible for editing the video to a HD, high-quality format. Then the graphics and animation team will add some finesse to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. We have a solid music library for your sound score. We’ll legitimately purchase the most suitable sound for your video. More so, we can compose an original song just for your video. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you need unrivalled high definition video ads, Hightower Strawberry Hill will produce it in glorious technicolour. Plus, our videos guarantee good return on investment, in sales. Want a TV advert that will keep your phone ringing all day? Contact us today
We usually get enquiries from customers about our operations. We have some FAQs below:
Yes, they used to be expensive, but not necessarily so today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
We welcome suggestions. Hightower creatives work with clients to produce quality ads. However, the idea is just one part of the creative process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Yes, we can, given you have the funds for it. But choosing the right fit for your business/message is critical to the success of the video ad. While a celebrity may be popular, they might not have the right persona for your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
With our own resources, we produce creative and high-quality production services. Hence, we take responsibility, not delegating services to third-party workers. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in Strawberry Hill for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. See some of our award-winning TV commercials on our work page.