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Tired of cookie-cutter ads that miss the mark? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we produce ground-breaking ads. Besides just producing videos, we sell your brand. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A distinctive message that stands out from the crowd. For 10 years, we have produced high-definition videos for small and big companies in Streatham Hill looking to connect with their customers. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
With television advertising, you need a professional team to help you stand out. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Television commercials allow you to create a trustworthy brand that appeals to audiences. To convert audiences into customers, likability is important for any brand. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our clever and funny video ads make brands likable. We partner with notable creatives, ad planners, media buyers and expert producers. We can oversee complete video production from start to finish. Our production process is straightforward:
You can submit any briefs you may have for video ideas via email or contact us directly. Our producer will assign a creative director to help with the creative development of your project. The art director (AD) will formulate a creative concept from your video brief. The big idea will meet the goals of your business brief. The AD will contact a scriptwriter to start with some scripts for the video project. After scripting, you will be asked to select the script with the most corresponding message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. It is easier to produce a video ad when you illustrate it first. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we promise to keep your project on schedule no matter what.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The work of the editor is to develop a narrative from the rushes. He or she is also going to edit the video to crystal clear quality. The graphics and animation team will give the video an extra touch of appeal. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. As for music, we have a rich repertoire of songs at Hightower. We will buy valid songs that best suit your video. However, if you wish, we can compose a song specifically for your video ad. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. When it comes to quality video production, no one in Streatham Hill produces like Hightower. What’s more, our videos provide a great return on your investment (ROI). Want a TV advert that will keep your phone ringing all day? Send us a message today.
Most people like to know more about our video production technique. We have some FAQs below:
Television adverts used to be expensive, but costs vary today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Not necessarily. Hightower professionals are happy to collaborate with clients on ideas. However, idea concepting is just a segment of the whole process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Sure, as long as your budget is sufficient. But choosing the right fit for your business/message is critical to the success of the video ad. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. You can save money by using a non-celebrity actor and boost the video quality.
We use our own equipment to deliver top innovation and production services. Hence, we take responsibility, not delegating services to third-party workers. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in Streatham Hill for producing high-quality videos and TV ads. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. See some of our award-winning TV commercials on our work page.