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TV Advert Production The Borough
Television Advertising by Hightower Video Productions, The Borough
Tired of cookie-cutter ads that miss the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, we make ads that break bounds. We don’t simply create videos, we also promote your business. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A distinctive message that stands out from the crowd. For almost 10 years, we have brought SMEs in The Borough closer to clients through crisp clear video commercials. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
Hightower, The Borough: where innovation meets imagination
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Bothered about passing the government censorship test? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
The TV ad-making process at Hightower
It is easy to build a brand people can love and trust through great television advertising. To convert audiences into customers, likability is important for any brand. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. We have access to creatives, media buyers, planners and professional production teams. From start to air date, we can produce your whole television commercial. Here is a summary of our production process:
You can submit any briefs you may have for video ideas via email or contact us directly. A creative director will be assigned to work on the production of your video. The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every concept is created to feed into the main objectives of the ad. The CD and a scriptwriter will work together to write some video scripts. The next step is a review where you will decide which script aligns best with your intended message. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the concept first makes it easier to produce the video. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Making the video
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor will use the rush to determine a fitting narrative for the ad. They are also responsible for editing the video to a HD, high-quality format. The graphics and animation unit will further add their magical touch to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. As for music, we have a rich repertoire of songs at Hightower. We’ll legitimately purchase the most suitable sound for your video. However, if you wish, we can compose a song specifically for your video ad. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you need unrivalled high definition video ads, Hightower The Borough will produce it in glorious technicolour. What’s more, our videos provide a great return on your investment (ROI). Need a television advert that will increase business inquiries? Use our online form; send us a message today
Frequently asked question
Our clients often make enquiries about shooting TV video ads Here is a compilation of our most asked questions:
Are television ads not too expensive?
Yes, they used to be expensive, but not necessarily so today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
What if I propose a concept- does it reduce your fee?
We welcome suggestions. At Hightower, we partner with our clients to deliver their ads- its your video after all. Nevertheless, suggesting ideas is just an arm of creativity. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Can I choose any celebrity for my brand?
If you have a substantial budget, sure you can. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
We offer a perfect combination of creativity and production, with in-house resources. This means we don’t hire third-party contractors. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We have earned a reputation in The Borough for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page