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Are you dissatisfied with cookie-cutter ads that fall short of the mark? A well-produced ad that communicates to your audience is what you need. At Hightower, our advertising videos set the pace. We do more than make videos; we sell you. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A standout video the pales your competitors’ videos For almost 10 years, we have brought SMEs in Thornton Heath closer to clients through crisp clear video commercials. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
For your ads to break the mould, a highly-creative team of video experts is key. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Worried your ad might not pass the government appraisal? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Before anything – even sales conversion – people must like your brand. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our clever and funny video ads make brands likable. Our industry connections include writers, media buyers, planners and expert producers. We can manage your TV ad from conception to airdate. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email A creative director will be assigned to work on the production of your video. The art director (AD) will formulate a creative concept from your video brief. The creative concept aims to satisfy the requirements of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. You will be asked to choose from the scripts, the most fitting message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Sketching the work first simplifies the video production process. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
We may decide to shoot in a studio, or a location or both, depending on project terms. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. Rest assured, we will not delay your project or spend more time than is necessary.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor’s role is to build a narrative from the available rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. Next, the graphics and animation team will work their magic and add quality to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. As for music, we have a rich repertoire of songs at Hightower. Our sound engineer will purchase legitimate music that suits your video. However, we can also compose an original score, depending on your preference. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. If you want high definition quality, we doubt you would find any in Thornton Heath as crisp as Hightower videos. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Want a TV advert that will keep your phone ringing all day? Shoot us an email today
We usually get enquiries from customers about our operations. Below is a list of FAQs:
Television ads used to cost a pretty penny in the past, but times have changed. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
This is relative, but on a case by case basis. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, the idea is just one part of the creative process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
You can if you want, provided you can afford it. You should note however, that an unfit celebrity can affect the success of your video. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
With our own resources, we produce creative and high-quality production services. This means we don’t hire third-party contractors. We help you to maximise your budget by taking full responsibility for every part of the project. In Thornton Heath, we’ve built a reputation for producing world-class videos and TV adverts. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk See some of our award-winning TV commercials on our work page.